The Playbook to Running Growth Experiments at Scale with Growth Ex Machina Founder Guillaume Cabane (Video + Transcript)


This post is by Louise Lee from SaaStr


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Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth experiments at your organization. Want to see more content like this? Join us at SaaStr Annual 2020.   Guillaume Cabane | Founder @ Growth Ex Machina FULL TRANSCRIPT BELOW I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. The first thing that I want to put out immediately for growth people and for founders is that I want to trash out all the KPIs and we’re going to focus just on revenue. That seems obvious because, see most companies don’t do that. But before I go into the dough here, who am I, what have I done, very quickly, I worked at a few of those recognizable companies, most notably lately
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The Playbook to Recruiting Your Sales Team with Brex Chief Sales Officer Sam Blond (Video + Transcript)


This post is by Louise Lee from SaaStr


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Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team.

Want to see more content like this? Join us at SaaStr Annual 2020.

 

Sam Blond | Chief Sales Officer @ Brex

FULL TRANSCRIPT BELOW

My name’s Sam Blond. I’m doing The Playbook To Recruiting Your Sales Team.

Before I start, what an awesome event. I attend these types of events periodically and these SaaStr events are just always a cut above. Once again, amazing job to the SaaStr team. I’m really honored to share this stage with some really bad ass speakers. Several of my former bosses, Kathy Lord that was just up here actually started at Intacct right out of college. She was my first VP of Sales. Hi there. Brendan Cassidy, second VP of Sales

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The Playbook to Building a Customer Reference Program with Talkdesk SVP of Client Services Gillian Heltai (Video + Transcript)


This post is by Louise Lee from SaaStr


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Learn from Talkdesk SVP of Client Services how to build a Customer Reference Program. How to create boundaries and norms with the sales team, how to find customer advocates, how to build and scale your program, as well as the difference between incentivized vs. reward program. Without considerations and principles Customer Reference Programs can falter. Want to see more content like this? Join us at SaaStr Annual 2020. Gillian Heltai | SVP, Client Services @ Talkdesk FULL TRANSCRIPT BELOW Hi, everyone. My name is Gillian Heltai. I’m the senior vice president of client services at Talkdesk. At Talkdesk today, the client services organization is 90 people strong and we are responsible for making sure that our customers both in the pre-sale and the post-sale process are able to design and then achieve their desired outcomes. I’ve been at Talkdesk for a little over two and a half years. In that
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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)


This post is by Louise Lee from SaaStr


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Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success, know you are doing something right and scale faster. Want to see more content like this? Join us at SaaStr Annual 2020.   Ben Braverman | CRO @ Flexport FULL TRANSCRIPT BELOW That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten. My name is Ben Braverman. I’m Chief Revenue Officer at Flexport. We do international shipping, so I’m honored to be speaking to people like you that were smart enough to get into high margin businesses. We are in a different business. We move boxes around the world for our
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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)


This post is by Louise Lee from SaaStr


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Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Want to see more content like this? Join us at SaaStr Annual 2020.   Brendon Cassidy | Founder @ Cassidy Ventures FULL TRANSCRIPT BELOW Hey everybody, how you doing? So the title of my presentation is The Playbook To Hiring Your First VP Of Sales And Not Screwing It Up. I do this literally every day with a wide range of clients, sort of helping them in and around hiring a VP of Sales, maybe replacing a VP of Sales. So this is kind of what I do. I’ll toggle sort of between the Continue reading "The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)"

Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)


This post is by Louise Lee from SaaStr


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Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more content like this? Join us at SaaStr Annual 2020.   Kathy Lord | SVP @ Sage People FULL TRANSCRIPT BELOW All right, so who here has kids and is excited that school’s back in session for folks? Is everyone excited about that? I was excited until Sunday night when my son brought home the first cold of the new school year. And so you’ll have to pardon my voice a little today. I’ve got a pocket full of cough drops, but we’re going to hope that it lasts for the full 30 minutes today because I’m really excited to share with you today what I call that playbook of
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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)


This post is by Louise Lee from SaaStr


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Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. In this Best of Times in Cloud and Saas, learn the questions to ask to hire the CMO expert and create a strong CEO and CMO partnership. Want to see more content like this? Join us at SaaStr Annual 2020.   Maria Pergolino | frmr. CMO @ Anaplan Anthony Kennada | EIR @ Battery Ventures   FULL TRANSCRIPT BELOW Anthony: Well, last time we were on a stage together, we were filming B2B Creatives, which thank you so much for being a part of that. It was a blast. I learned so much from you, from, we talked about category creation, why brand matters in B2B. And I think this was just right after you guys took Anaplan public, which congratulations.
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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)


This post is by Louise Lee from SaaStr


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Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. Want to see more content like this? Join us at SaaStr Annual 2020.   Aaron Ross | CO-CEO @ Predictablerevenue.com FULL TRANSCRIPT BELOW What I was going to talk about today is the playbook for reigniting or even igniting growth. If you aren’t familiar with me, like Rita said, helped create a new outbound process salesforce.com. Good job guys. Thank you. Then, since then … I left Salesforce a long time ago. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? How do you engineer growth? How do you make growth predictable? Then Jason and I did a book called Impossible
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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)


This post is by Louise Lee from SaaStr


Click here to view on the original site: Original Post




Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. Want to see more content like this? Join us at SaaStr Annual 2020.   Aaron Ross | CO-CEO @ Predictablerevenue.com FULL TRANSCRIPT BELOW What I was going to talk about today is the playbook for reigniting or even igniting growth. If you aren’t familiar with me, like Rita said, helped create a new outbound process salesforce.com. Good job guys. Thank you. Then, since then … I left Salesforce a long time ago. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? How do you engineer growth? How do you make growth predictable? Then Jason and I did a book called Impossible
Continue reading "The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)"

The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)


This post is by Louise Lee from SaaStr


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Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. Want to see more content like this? Join us at SaaStr Annual 2020.   Lexi Reese | COO @ Gusto FULL TRANSCRIPT BELOW So a playbook on scaling high performance organizations in 30 bit minutes. No big deal. Seems important to share where my experiences that I’ll be talking to come from. So I spent five years in nonprofits and public service and 15 years at American Express and Google and the last four years have been at Gusto. And over that time, let’s say Amex was 150 years, Google was 9 years when I started, and Gusto was about 4 years old when I started. So sort of going from older to more
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