“Top lessons learned from our best and worst marketing experiments” Lucidchart Co-Founder and CEO Karl Sun (Video + Transcript)


This post is by Faith Storey from SaaStr


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Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model. It didn’t happen by accident. It happened through experimentation: from extensive A/B testing (with over 500 marketing tests completed in 2018), to testing crazy brand videos (which have garnered over 200 million views and was named the only ad campaign that truly mattered in 2018 by Adweek), to constant iteration and expansion of the business model. Experimental marketing brings together the science and art of marketing, allowing for creativity that drives results. It’s an essential skill in the toolkit of the modern marketer, and one that’s easy to get started with, no matter your company scale. Want to see more content like this? Join us at SaaStr Annual 2020. Karl Sun | Co-Founder and CEO @ Lucidchart FULL TRANSCRIPT
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From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled. Want to see more content like this? Join us at SaaStr Annual 2020.   Rene Yang Stewart | Co-Head and Principal @ Vista Equity Partners Monica Enand | Founder and CEO @ Zapproved FULL TRANSCRIPT BELOW René Stewart: Hi Guys. Monica Enand: Hello. Thanks for sticking with us this afternoon. René Stewart: I know, I know that we are what is between you guys and parties and happy hour so we’ll try our best to make this interesting and educational. I’m René Stewart and I’m a partner at Vista and I Co-Head the Endeavor Fund. With me today is Monica
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Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Leah Busque, TaskRabbit founder and Fuel Capital general partner as she talks about crushing the pivot, doing a complete product reboot and the lessons learned along the way. Want to see more content like this? Join us at SaaStr Annual 2020.   Leah Busque, TaskRabbit founder and Fuel Capital general partner FULL TRANSCRIPT BELOW Hello, everyone. How is it going? Wow. More energy, people. It’s noon, right? Oh my, God. There’s a desk right here. Has everyone eaten? Have you had lunch? Oh, God. They put me right before lunch. I’m sorry about that. We’ll get going, and hopefully you can get a nice meal and get energized after this. I’m going to talk to you today about what I call crushing the pivot. How many of you are familiar with TaskRabbit, have you used TaskRabbit? All right, a good amount of you. What you need to know about
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020.   Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here. You guys have been through three days of presentations. I’m realizing that you’re probably a bit tired now, and I’m the only thing that’s keeping you from the bar. I’m probably the most hated person in the room right now, but please indulge me. I’ll go easy on you. So my name’s Anish. I’m from South Africa. I’m the founder and CEO of Giraffe. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)


This post is by Faith Storey from SaaStr


Click here to view on the original site: Original Post




Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020.   Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here. You guys have been through three days of presentations. I’m realizing that you’re probably a bit tired now, and I’m the only thing that’s keeping you from the bar. I’m probably the most hated person in the room right now, but please indulge me. I’ll go easy on you. So my name’s Anish. I’m from South Africa. I’m the founder and CEO of Giraffe. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably
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Building a $100M ARR Sales Team the Second Time Around with WP Engine (Video + Transcript)


This post is by Faith Storey from SaaStr


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Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Want to see more content like this? Join us at SaaStr Annual 2020.   Matt Schatz, SVP of  Sales @ WPEngine
Dannie Herzberg, Head of Mid-Market Sales @ Slack FULL TRANSCRIPT BELOW Good deal. Once again, thank you so much for being here. As mentioned, my name is Matt Schatz. I’m the SVP of sales for WP Engine. Quick background on me, it’s relevant for this discussion. I spent my first 10 years at Rackspace. I was part of the team that helped grow that organization from about a million in revenue when I started to about $870 million when I left and through an
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From Freemium to Enterprise with Slack (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Want to see more content like this? Join us at SaaStr Annual 2020.   Kevin Egan, VP of North American Sales @ Slack
Dannie Herzberg, Head of Mid-Market Sales @ Slack FULL TRANSCRIPT BELOW Kevin: Good morning everyone. Dannie: Hi. Kevin: Great to be here on the kick off session for SaaStr 2019. Welcome. My name is Kevin Egan. I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Kevin: We kept it fairly vague, if you will, but we’re going to be really focused on the
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Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)


This post is by Faith Storey from SaaStr


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Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise. Want to see more content like this? Join us at SaaStr Annual 2020.   Erica Schultz, Chief Revenue Officer @ New Relic FULL TRANSCRIPT BELOW All right. Good afternoon. Good afternoon. It’s so great to be here. Thank you to the SaaStr Team for having me today. I’m the chief revenue officer at New Relic, Erica Schultz, and I’m here to share with you a bit about our journey of moving into the enterprise space. Some lessons learned, some the hard way, and a number of things that we fortunately did right along
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About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software


This post is by Jason Lemkin from SaaStr


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Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one? Well, actually maybe we can’t answer that question 🙂 What we can say is that about 70% of public SaaS companies are applications that are new versions, new entrants, in well established categories: You can quibble with the New Category determination.  Yes, you can argue Box isn’t new, just Sharepoint redone.  DropBox I think there it’s harder to make that argument. But in any event, it does show you that most of us are remaking existing, large categories of software.  Things change.  The rise of mobile + cloud + APIs allowed a lot of these unicorns to remake categories. Still, Continue reading "About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software"

Engineering Your Own “Luck”: The 3 Key Rules of Building Globally Distributed Teams with Eventbrite (Video + Transcript)


This post is by Faith Storey from SaaStr


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Building a company made up of distributed teams presents a plethora of complex challenges that can derail productivity and impact employee retention. But with it comes immense benefits and competitive advantages such as the diversification of ideas, speedier product development, and representation in important regions and time zones. Come and hear about the typical pitfalls (and how to avoid them) from Pat Poels, an executive with over seven years under his belt leading Eventbrite’s now 300+ strong engineering team that sits across North America, South America, and Europe Want to see more content like this? Join us at SaaStr Annual 2020.   Pat Poels, SVP @ Eventbrite FULL TRANSCRIPT BELOW Hi everybody. I’ve never had walk up music before. That’s pretty intimidating, I think. I don’t know if we had a chance to be able to see Brian Halligan’s talk with HubSpot a little ago. When I saw his video,
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