The Playbook to Running Growth Experiments at Scale with Growth Ex Machina Founder Guillaume Cabane (Video + Transcript)


This post is by Louise Lee from SaaStr


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Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth experiments at your organization. Want to see more content like this? Join us at SaaStr Annual 2020.   Guillaume Cabane | Founder @ Growth Ex Machina FULL TRANSCRIPT BELOW I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. The first thing that I want to put out immediately for growth people and for founders is that I want to trash out all the KPIs and we’re going to focus just on revenue. That seems obvious because, see most companies don’t do that. But before I go into the dough here, who am I, what have I done, very quickly, I worked at a few of those recognizable companies, most notably lately
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Join Stewart Butterfield, Michelle Zatyln, Mark Suster + More at SaaStr Virtual Summit on April 22!


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Inspired by the thousands that turned out to our Bridging the Gap webinar series this week and last with Nick Mehta and Byron Deeter, we’re going to do a full-day virtual event on Bridging the Gap How to push through these challenging times and come out stronger on the other side. We’ll have:
  • 10,000 +SaaS and Cloud founders + execs
  • 20+ Workshops and 1-on-1 Sessions on how to scale, manage, and push through now
  • Virtual lunches and happy hour
  • Incredible speakers, including Stewart Butterfield, CEO of Slack; Michelle Zatyln, COO of Cloudflare; Mark Suster of Upfront Ventures, and much more! Full announcement coming soon
We’ll cap out at whatever capacity Zoom + our virtual event vendor can support, so sign up here now if you want to join. It’s Free. It’s there to help. It’s there to share. April 22. SaaStr Summit: Bridging the Gap. Together. The post Continue reading "Join Stewart Butterfield, Michelle Zatyln, Mark Suster + More at SaaStr Virtual Summit on April 22!"

The Playbook to Recruiting Your Sales Team with Brex Chief Sales Officer Sam Blond (Video + Transcript)


This post is by Louise Lee from SaaStr


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Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team.

Want to see more content like this? Join us at SaaStr Annual 2020.

 

Sam Blond | Chief Sales Officer @ Brex

FULL TRANSCRIPT BELOW

My name’s Sam Blond. I’m doing The Playbook To Recruiting Your Sales Team.

Before I start, what an awesome event. I attend these types of events periodically and these SaaStr events are just always a cut above. Once again, amazing job to the SaaStr team. I’m really honored to share this stage with some really bad ass speakers. Several of my former bosses, Kathy Lord that was just up here actually started at Intacct right out of college. She was my first VP of Sales. Hi there. Brendan Cassidy, second VP of Sales

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Nick Mehta, CEO Gainsight + Jason Lemkin SaaStr: What We’re Doing Now. And How We Got Through ’08-’09.


This post is by Jason Lemkin from SaaStr


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NIck Mehta, CEO of Gainsight and I got on a Zoom with almost 1,000 SaaStr folks and talked about what we are seeing now, sales cycles, logo retention, and more.  As well as a deep dive on what happened during the last downturn.  It ended up I think, a pretty valuable and unique discussion.  Take a look and LMK your thoughts.  If these are helpful, we will do more. Re-Watch What Happened Live Thanks to everyone who tuned in live to watch Nick Mehta, CEO of Gainsight, and Jason Lemkin of SaaStr talk about what they’re seeing now in SaaS, and what it was like as SaaS CEOs during the last downturn of ’08-’09. If you missed it, they shared these 5 key takeaways:
  1. What it was like when customers came under stress
  2. How sales cycles have lengthened
  3. How hiring is changing
  4. How venture funding is impacted
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The Playbook to Building a Customer Reference Program with Talkdesk SVP of Client Services Gillian Heltai (Video + Transcript)


This post is by Louise Lee from SaaStr


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Learn from Talkdesk SVP of Client Services how to build a Customer Reference Program. How to create boundaries and norms with the sales team, how to find customer advocates, how to build and scale your program, as well as the difference between incentivized vs. reward program. Without considerations and principles Customer Reference Programs can falter. Want to see more content like this? Join us at SaaStr Annual 2020. Gillian Heltai | SVP, Client Services @ Talkdesk FULL TRANSCRIPT BELOW Hi, everyone. My name is Gillian Heltai. I’m the senior vice president of client services at Talkdesk. At Talkdesk today, the client services organization is 90 people strong and we are responsible for making sure that our customers both in the pre-sale and the post-sale process are able to design and then achieve their desired outcomes. I’ve been at Talkdesk for a little over two and a half years. In that
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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)


This post is by Louise Lee from SaaStr


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Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success, know you are doing something right and scale faster. Want to see more content like this? Join us at SaaStr Annual 2020.   Ben Braverman | CRO @ Flexport FULL TRANSCRIPT BELOW That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten. My name is Ben Braverman. I’m Chief Revenue Officer at Flexport. We do international shipping, so I’m honored to be speaking to people like you that were smart enough to get into high margin businesses. We are in a different business. We move boxes around the world for our
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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)


This post is by Louise Lee from SaaStr


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Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Want to see more content like this? Join us at SaaStr Annual 2020.   Brendon Cassidy | Founder @ Cassidy Ventures FULL TRANSCRIPT BELOW Hey everybody, how you doing? So the title of my presentation is The Playbook To Hiring Your First VP Of Sales And Not Screwing It Up. I do this literally every day with a wide range of clients, sort of helping them in and around hiring a VP of Sales, maybe replacing a VP of Sales. So this is kind of what I do. I’ll toggle sort of between the Continue reading "The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)"

10 Tips for Solo Attendees at SaaStr Annual


This post is by Jason Lemkin from SaaStr


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Ok we are ALMOST there!  Kick off to 2020 Annual is SO close! I don’t know about you, but I do get a bit anxious attending larger events solo.  To me, they are like going out to a formal restaurant.  I don’t mind going to Chipotle solo, but a fancy restaurant?  Not sure I’d know exactly how to handle myself.  But you shouldn’t feel that way at Annual. 47% of folks are attending Solo and it is an A+++ way to meet new SaaStr friends, colleagues, investors, and more. So here are 10 tips for Solo attendees at Annual: Tip #1: If You Are Part Of The Equality Program, It’s Designed for Solo Vistors.  We’ve invested heavily in our Equality, Balance and Inclusion program in 2020 and you can see the full 60+ page (!) guide here If you are part of
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Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)


This post is by Louise Lee from SaaStr


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Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more content like this? Join us at SaaStr Annual 2020.   Kathy Lord | SVP @ Sage People FULL TRANSCRIPT BELOW All right, so who here has kids and is excited that school’s back in session for folks? Is everyone excited about that? I was excited until Sunday night when my son brought home the first cold of the new school year. And so you’ll have to pardon my voice a little today. I’ve got a pocket full of cough drops, but we’re going to hope that it lasts for the full 30 minutes today because I’m really excited to share with you today what I call that playbook of
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