SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin


This post is by Amelia Ibarra from SaaStr


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Ep. 373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future.

  This episode is sponsored by Linode.   SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. This episode is an excerpt from a session at SaaStr Annual @ Home. You can read the podcast transcript below.  

Ep. 374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. He reflects on where he went wrong, what he would do differently, and how to avoid making the same mistakes he did.

  This episode is sponsored by Outgrow.   This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home. You can read the podcast transcript below.   If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin
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Byron Deeter
Elliott Robinson
Henry Schuck We’ve shared the transcript of episode 373 below. You can also jump down to the transcript of episode 374. Continue reading "SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin"

How Do I Develop Inbound Leads in a New Category?


This post is by Jason Lemkin from SaaStr


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Q:  What’s the best way to develop inbound leads when creating a new market/product category?

The answer is you do All of It.  Just more of it.

Category creation is hard because you have to build awareness of both a new vendor AND a new category.

But … the problem you are solving isn’t new. That’s the key.

So go everywhere that problem is:

SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin


This post is by Amelia Ibarra from SaaStr


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Ep. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead.

  This episode is sponsored by Linode.   SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. This episode is an excerpt from a session at SaaStr Summit: Enterprise. You can see the full video here, and read the podcast transcript below.  

Ep. 371: It’s no secret that businesses today are struggling with an unpredictable economy. In this session, Mailchimp Co-founder and CEO Ben Chestnut will share the story of Mailchimp’s founding amidst—and despite—the dot-com bubble burst, and how the company navigated a number of inflection points in the first 10 years of its founding.

  This episode is sponsored by Outgrow.   This episode is an excerpt from Jason and Ben’s session at SaaStr Annual @ Home. You can read the podcast transcript below.   If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin
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Jennifer Tejada
Ben Chestnut We’ve shared the transcript of episode 370 below. You can also jump down to the transcript of episode 371. Continue reading "SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin"

SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie


This post is by Amelia Ibarra from SaaStr


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Ep. 365: The Office of the Future, How Everything’s Changed and What 2021 Will be Like with Justin Bedecarre, CEO @ HelloOffice and Jen Nguyen, Founding Partner @ TEAMWERC

Centralized HQs with all the perks and amenities “under one roof” have traditionally been used as recruiting tools to attract and retain top talent. In this episode, Justin and Jen discuss what the Office of the Future will be like.

  This episode is sponsored by Linode.   SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. This episode is an excerpt from a session at SaaStr Summit: Enterprise. You can see the full video here, and read the podcast transcript below.  

Ep. 366: The buzz that accompanies digital transformation trends is infinite. Cut through the noise with Aaron Levie, CEO of Box and Jason Lemkin, CEO & Co-founder of SaaStr as they share insights on what will make a lasting impact and what may fail to materialize in the future of work.

This episode is sponsored by Guideline.   This episode is an excerpt from Jason and Loren’s session at SaaStr Summit: Enterprise. You can see the full video here, and read the podcast transcript below.   If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin
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Justin Bedecarre
Aaron Levie We’ve shared the transcript of episode 365 below. You can also jump down to the transcript of episode 366. Continue reading "SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie"

The Rise of LinkedIn as a Core Communications Platform


This post is by Jason Lemkin from SaaStr


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When LinkedIn added a feed a few years back, it looked like a copycat of Facebook.  And perhaps it was, just one full of a ton of B2B product commercials (at least for me). Fast forward to today, though and LinkedIn is about to pass Twitter as our #1 source of referrals from social to SaaStr.com.  It’s just at the edge of doing so right now: This despite the fact that LinkedIn in many ways is a partial “walled garden”.  LinkedIn partially (though not fully) discourages linking to third party websites by giving more of an algorithmic push to content that doesn’t contain links, etc. What about quality?  It’s a bit hard to tell right now, but we’ll track it more going forward.  Certain, far more SaaS unicorn and decacorn CEOs are active on Twitter, and they engage with us on Twitter.  Founders
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Why It’s Year 3 When You Lose Your Customers


This post is by Jason Lemkin from SaaStr


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Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.  But the end-user usage just never appeared … In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage. The reason is as follows:
  • Year 1 – the enterprise buys, but often doesn’t even fully deploy until month 6-9, or sometimes even longer.  So the buyer really doesn’t even have any success metrics going into the first renewal.
  • Year 2 – renewal comes up, deployment only finally got going a few months ago.  Engagement Metrics are often low but (x) it’s already in Continue reading "Why It’s Year 3 When You Lose Your Customers"

SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin


This post is by Amelia Ibarra from SaaStr


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Ep. 359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company.

  This episode is sponsored by Linode.   SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed. This episode is an excerpt from a session at SaaStr Summit: Enterprise. You can see the full video here, and read the podcast transcript below.  

Ep. 360: Digital transformation marks a radical rethinking of how companies use tech, people, and operations to fundamentally change their business performance. Coupa CEO, Rob Bernshteyn, and SaaStr CEO, Jason Lemkin, will discuss how the Cloud has changed in 2020.

This episode is sponsored by Guideline.   This episode is an excerpt from Jason and Rob’s session at SaaStr Summit: Enterprise. You can see the full video here, and read the podcast transcript below.   If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin
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Matt Garratt
Trisha Price
David Schmaier
Rob Bernshteyn We’ve shared the transcript of episode 359 below. You can also jump down to the transcript of episode 360. Continue reading "SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin"

Singapore-based marketing SaaS startup Insider gets $32 million to enter the U.S.


This post is by Catherine Shu from SaaS – TechCrunch


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Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. The round was led by Riverwood Capital, with participation from Sequoia India, Wamda and Endeavor Catalyst.

Founded in 2012, the company says its SaaS for multichannel marketing and customer engagement is currently used by more than 800 brands, including Singapore Airlines, Marks and Spencers, Virgin, Uniqlo, Samsung and Estee Lauder. Insider’s Series C brings its total funding so far to $42 million. In addition to entering the U.S., the new capital will be used on sales and marketing, hiring more engineers for its research and development team and adding new features to its platform.
One noteworthy aspect of the company is that half of its executive team, including co-founder and chief executive officer Hande Cilingir, are women. The company runs Continue reading "Singapore-based marketing SaaS startup Insider gets $32 million to enter the U.S."

What is a good SaaS Churn Rate?


This post is by Lincoln Murphy from Customer-centric Growth by Lincoln Murphy


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Is 5% a good monthly SaaS Churn Rate? Read on to learn the answer… As a consultant to SaaS and Cloud providers that are looking to grow, I get asked what an acceptable SaaS churn rate is all the time. This article was originally written in 2013 and has been updated several times over the years. The lessons are accurate even in 2020. As I stated in 2013, the answer to “What is a good SaaS Churn rate,” was, “you want a churn rate to be ‘as low as possible.'” In 2020 I just say, “let’s make churn a non-issue.” It will vary depending upon your market and your position therein. And it likely will never be zero. And that’s okay. Just make it a non-issue. So, before you continue reading this article, if you’re in a position where you’re trying to figure out what an acceptable SaaS
Continue reading "What is a good SaaS Churn Rate?"

Our Marketing Learnings From 350+ Podcasts with 130,000+ Downloads a Month


This post is by Jason Lemkin from SaaStr


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Since Covid-19 we’ve spent more time on our digital assets in general, and on those for our partners and sponsors in particular.  We’ve added sponsor inventory on our core newsletters (some of which weren’t sponsorable before) ー the Insider (15k/day) and the Daily+Weekly (80k a week).  We’ve grown our YouTube views 50%.  Our digital events have attracted almost 100,000 attendees already, and we’ve added sponsor workshops there.
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And we’ve paid a bit more attention to our industry-leading podcast, going from 1.5 to 3 podcasts a week and opening up new ad opportunities there.
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FWIW here’s what we’ve learned from 350 SaaStr podcasts:
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#1. It’s harder to get podcast guests than it should be.  It’s not that hard for SaaStr, but harder than you might think. Ut’s a bit ironic that a unicorn CEO can get 130,000+ listens for 20 minutes of work on a Zoom (e.g., a
Continue reading "Our Marketing Learnings From 350+ Podcasts with 130,000+ Downloads a Month"