The Competition You Always Have: Headspace and Budget


This post is by Jason Lemkin from SaaStr


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A common VC-ism is that You Always Have Competition.  This probably is mostly true, especially since 70% of the top SaaS companies are really just new versions of old, established categories.

About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software

But sometimes, you really are something new.  Or so different, that it’s basically new.  Or a new version of a solution in a market that used to be small, so many customers never considered it until now.  So for them, it’s new.

OK let’s stipulate you may not actually have any direct competition.  The type that is in every deal with you, duking it out.

But then you still have at least 2 other types of competition.  DIfferent, but even fiercer competition.  That is hard to see, but real.  Headspace and Budget.

Headspace is probably the biggest competition Continue reading "The Competition You Always Have: Headspace and Budget"

“Top lessons learned from our best and worst marketing experiments” Lucidchart Co-Founder and CEO Karl Sun (Video + Transcript)


This post is by Faith Storey from SaaStr


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Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model. It didn’t happen by accident. It happened through experimentation: from extensive A/B testing (with over 500 marketing tests completed in 2018), to testing crazy brand videos (which have garnered over 200 million views and was named the only ad campaign that truly mattered in 2018 by Adweek), to constant iteration and expansion of the business model. Experimental marketing brings together the science and art of marketing, allowing for creativity that drives results. It’s an essential skill in the toolkit of the modern marketer, and one that’s easy to get started with, no matter your company scale. Want to see more content like this? Join us at SaaStr Annual 2020. Karl Sun | Co-Founder and CEO @ Lucidchart FULL TRANSCRIPT
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From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled. Want to see more content like this? Join us at SaaStr Annual 2020.   Rene Yang Stewart | Co-Head and Principal @ Vista Equity Partners Monica Enand | Founder and CEO @ Zapproved FULL TRANSCRIPT BELOW René Stewart: Hi Guys. Monica Enand: Hello. Thanks for sticking with us this afternoon. René Stewart: I know, I know that we are what is between you guys and parties and happy hour so we’ll try our best to make this interesting and educational. I’m René Stewart and I’m a partner at Vista and I Co-Head the Endeavor Fund. With me today is Monica
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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)


This post is by Faith Storey from SaaStr


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In 2011, Tiago Paiva won a Twilio hackathon by embracing the overlooked call center industry. 7 years later that hackathon project achieved Unicorn status while transforming the call center space. Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets.   Transcript Tiago Paiva:
Let me play a quick video. We are the fastest growing Contact Center in the space, in the industry. Just 4 years ago, we were 10 people in the company. Now we are almost 500. What we try to do is this integration between two or three companies to be so flawless that for the customer seems like it’s only one application, but you are taking advantage of the best E-mail service, the best chat service, the best voice service. Everything needs to be done right now.
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Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Leah Busque, TaskRabbit founder and Fuel Capital general partner as she talks about crushing the pivot, doing a complete product reboot and the lessons learned along the way. Want to see more content like this? Join us at SaaStr Annual 2020.   Leah Busque, TaskRabbit founder and Fuel Capital general partner FULL TRANSCRIPT BELOW Hello, everyone. How is it going? Wow. More energy, people. It’s noon, right? Oh my, God. There’s a desk right here. Has everyone eaten? Have you had lunch? Oh, God. They put me right before lunch. I’m sorry about that. We’ll get going, and hopefully you can get a nice meal and get energized after this. I’m going to talk to you today about what I call crushing the pivot. How many of you are familiar with TaskRabbit, have you used TaskRabbit? All right, a good amount of you. What you need to know about
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020.   Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here. You guys have been through three days of presentations. I’m realizing that you’re probably a bit tired now, and I’m the only thing that’s keeping you from the bar. I’m probably the most hated person in the room right now, but please indulge me. I’ll go easy on you. So my name’s Anish. I’m from South Africa. I’m the founder and CEO of Giraffe. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)


This post is by Faith Storey from SaaStr


Click here to view on the original site: Original Post




Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020.   Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here. You guys have been through three days of presentations. I’m realizing that you’re probably a bit tired now, and I’m the only thing that’s keeping you from the bar. I’m probably the most hated person in the room right now, but please indulge me. I’ll go easy on you. So my name’s Anish. I’m from South Africa. I’m the founder and CEO of Giraffe. Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably
Continue reading "SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)"

If Your Enterprise Customers Want An SLA — Just Give It To Them. You Owe Them That Much.


This post is by Jason Lemkin from SaaStr


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Many start-ups and even larger SaaS customers are reluctant to provide a Service Level Agreement — an SLA — that says they will, well, stay up.  It’s not our fault, they think.  What if Amazon goes down?  Or our email provider?  That’s not our fault.  The lawyers tell you to try to not to do this.  Sometimes, the accountants too.  But they are wrong.

An SLA is most importantly a cultural commitment. That you truly, fully stand behind an enterprise-grade product.

Look at Cloudflare’s commitment in their base SLA -> “1.1 100% Uptime. The Service will serve Customer Content 100% of the time without qualification.”  Is 100% possible for any CDN, and web product?  Not.  But they are committing to doing everything humanly possible to deliver it.  That’s what you want as an enterprise customer, when you

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Building a $100M ARR Sales Team the Second Time Around with WP Engine (Video + Transcript)


This post is by Faith Storey from SaaStr


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Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Want to see more content like this? Join us at SaaStr Annual 2020.   Matt Schatz, SVP of  Sales @ WPEngine
Dannie Herzberg, Head of Mid-Market Sales @ Slack FULL TRANSCRIPT BELOW Good deal. Once again, thank you so much for being here. As mentioned, my name is Matt Schatz. I’m the SVP of sales for WP Engine. Quick background on me, it’s relevant for this discussion. I spent my first 10 years at Rackspace. I was part of the team that helped grow that organization from about a million in revenue when I started to about $870 million when I left and through an
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From Freemium to Enterprise with Slack (Video + Transcript)


This post is by Faith Storey from SaaStr


Click here to view on the original site: Original Post




Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Want to see more content like this? Join us at SaaStr Annual 2020.   Kevin Egan, VP of North American Sales @ Slack
Dannie Herzberg, Head of Mid-Market Sales @ Slack FULL TRANSCRIPT BELOW Kevin: Good morning everyone. Dannie: Hi. Kevin: Great to be here on the kick off session for SaaStr 2019. Welcome. My name is Kevin Egan. I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Kevin: We kept it fairly vague, if you will, but we’re going to be really focused on the
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