Which types of startups are most often profitable?

I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.

That’s an important metric, because startups that don’t reach this milestone typically fail to raise additional funding — then die.

Here’s what we’ll learn:

  1. Companies are increasingly living and dying by ads. Because it’s the startup’s approach to customer acquisition — not its business model or market — that most determines its early-stage profitability.
  2. E-commerce companies lend themselves best to ads, and SMB SaaS the worst. Meanwhile, most startup founders in 2019 are Continue reading “Which types of startups are most often profitable?”

Which types of startups are most often profitable?


This post is by David Riggs from SaaS – TechCrunch


Click here to view on the original site: Original Post




I co-run an agency that teaches a hundred startups per year how to do growth marketing. This gives me a unique vantage point: I know which types of startups most often reach profitability.

That’s an important metric, because startups that don’t reach this milestone typically fail to raise additional funding — then die. Here’s what we’ll learn:
  1. Companies are increasingly living and dying by ads. Because it’s the startup’s approach to customer acquisition — not its business model or market — that most determines its early-stage profitability.
  2. E-commerce companies lend themselves best to ads, and SMB SaaS the worst. Meanwhile, most startup founders in 2019 are Continue reading "Which types of startups are most often profitable?"

Moka raises $27M led by Hillhouse to make hiring more data-driven in China


This post is by Rita Liao from SaaS – TechCrunch


Click here to view on the original site: Original Post




Moka, a startup that wants to make talent acquisition a little more data-driven for China-based companies that range from smartphone giant Xiaomi to Burger King’s local business, announced Monday that it has raised a 180 million yuan ($27 million) Series B round of funding.

The deal was led by Hillhouse Capital, an investor in top Chinese technology companies such as Tencent, Baidu, JD.com, Pinduoduo — just to name a few. Other investors who took part include Xianghe Capital, an investment firm founded by two former Baidu executives, Chinese private equity firm GSR Ventures and GGV Capital. Moka claims more than 500 enterprise customers were paying for its services by the end of 2018. Other notable clients are McDonalds and one of China’s top livestreaming services YY. It plans to use its new capital to hire staff, build new products and expand the scope of its business. Founded Continue reading "Moka raises $27M led by Hillhouse to make hiring more data-driven in China"

Moka raises $27M led by Hillhouse to make hiring more data-driven in China


This post is by Rita Liao from SaaS – TechCrunch


Click here to view on the original site: Original Post




Moka, a startup that wants to make talent acquisition a little more data-driven for China-based companies that range from smartphone giant Xiaomi to Burger King’s local business, announced Monday that it has raised a 180 million yuan ($27 million) Series B round of funding.

The deal was led by Hillhouse Capital, an investor in top Chinese technology companies such as Tencent, Baidu, JD.com, Pinduoduo — just to name a few. Other investors who took part include Xianghe Capital, an investment firm founded by two former Baidu executives, Chinese private equity firm GSR Ventures and GGV Capital. Moka claims more than 500 enterprise customers were paying for its services by the end of 2018. Other notable clients are McDonalds and one of China’s top livestreaming services YY. It plans to use its new capital to hire staff, build new products and expand the scope of its business. Founded Continue reading "Moka raises $27M led by Hillhouse to make hiring more data-driven in China"

Zendesk just hired three former Microsoft, Salesforce and Adobe execs


This post is by from SaaS – TechCrunch


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Today, Zendesk announced it has hired three new executives — Elisabeth Zornes, former general manager of global support for Microsoft Office, as Zendesk’s first chief customer officer; former Adobe executive Colleen Berube as chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product.

The company emphasized that the hirings were about expanding the executive suite and bringing in top people to help the company grow and move into larger enterprise organizations.

From left to right: Shawna Wolverton, Colleen Berube and Elisabeth Zornes

Zornes comes to Zendesk with 20 years of experience including time at Microsoft working in a variety of roles around Microsoft Office. She says that what attracted her to Zendesk was its focus on the customer. “When I look at businesses today, no matter what size, what type or what geography, they can agree on one thing: customer experience is the rocket fuel to Continue reading "Zendesk just hired three former Microsoft, Salesforce and Adobe execs"

Zendesk just hired three former Microsoft, Salesforce and Adobe execs


This post is by Ron Miller from SaaS – TechCrunch


Click here to view on the original site: Original Post




Today, Zendesk announced it has hired three new executives — Elisabeth Zornes, former general manager of global support for Microsoft Office, as Zendesk’s first chief customer officer; former Adobe executive Colleen Berube as chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product.

The company emphasized that the hirings were about expanding the executive suite and bringing in top people to help the company grow and move into larger enterprise organizations.

From left to right: Shawna Wolverton, Colleen Berube and Elizabeth Zornes

Zornes comes to Zendesk with 20 years of experience at Microsoft working in a variety of roles around Microsoft Office. She says that what attracted her to Zendesk was its focus on the customer. “When I look at businesses today, no matter what size, what type or what geography, they can agree on one thing: customer experience is the rocket fuel to drive success. Continue reading "Zendesk just hired three former Microsoft, Salesforce and Adobe execs"

BetterCloud can now manage any SaaS application


This post is by Ron Miller from SaaS – TechCrunch


Click here to view on the original site: Original Post




BetterCloud began life as a way to provide an operations layer for G Suite. More recently, after a platform overhaul, it began layering on a handful of other SaaS applications. Today, the company announced, it is now possible to add any SaaS application to its operations dashboard and monitor usage across applications via an API.

As founder and CEO David Politis explains, a tool like Okta provides a way to authenticate your SaaS app, but once an employee starts using it, BetterCloud gives you visibility into how it’s being used. “The first order problem was identity, the access, the connections. What we’re doing is we’re solving the second order problem, which is the interactions,” Politis explained. In his view, companies lack the ability to monitor and understand the interactions going on across SaaS applications, as people interact and share information, inside and outside the organization. BetterCloud has been designed Continue reading "BetterCloud can now manage any SaaS application"

SaaS stocks are coming back to life


This post is by Ron Miller from SaaS – TechCrunch


Click here to view on the original site: Original Post




Nasdaq’s BVP Emerging Cloud Index measures the performance of a portfolio of 45 SaaS stocks. Like much of the tech world, and the stock market in general, the final quarter of 2018 was not terribly kind. The good news is that there are signs of life.

On November 19th, SaaS stocks had a noteworthy bad day. Everything was down, way down. As we reported, some examples included:
  • Salesforce was down 8.7 percent to $121.01.
  • Box was down 6.93 percent to $16.66
  • Workday was down 7.57 percent to $124.07
  • Twilio was down 13.76 percent to $76.90
All of these stocks are part of that Emerging Cloud Index. That day, the index hit $792.95. It would not be the lowest point of 2018. That came about a month later, on December 21st, when it plunged to $778.39. Jason Lemkin, managing director at Continue reading "SaaS stocks are coming back to life"

Moglix raises $23M to digitize India’s manufacturing supply chain


This post is by Jon Russell from SaaS – TechCrunch


Click here to view on the original site: Original Post




We hear a lot about India’s e-commerce battle between Walmart, which bought Flipkart for $17 billion, and Amazon. But over in the B2B space, Moglix — an e-commerce service for buying manufacturing products that’s been making strides — today announced a $23 million Series C round ahead of a bigger round and impending global expansion.

This new round was led by some impressive names that Moglix counts as existing investors: Accel Partners, Jungle Ventures and World Bank-affiliated IFC. Other returning backers that partook include Venture Highway, ex-Twitter VP Shailesh Rao and InnoVen Capital, a venture debt fund affiliated with Singapore’s Temasek. The startup also counts Ratan Tata — the former chairman of manufacturing giant Tata Sons — Singapore’s SeedPlus and Rocketship on its cap table. Founded in 2015 by former Googler Rahul Garg, Moglix connects manufacturing OEMs and their resellers with business buyers. Garg told TechCrunch last year that it is named
Continue reading "Moglix raises $23M to digitize India’s manufacturing supply chain"

Vista snaps up Apptio for $1.94B, as enterprise companies remain hot


This post is by Ron Miller from SaaS – TechCrunch


Click here to view on the original site: Original Post




It seems that Sunday has become a popular day to announce large deals involving enterprise companies. IBM announced the $34 billion Red Hat deal two weeks ago. SAP announced its intent to buy Qualtrics for $8 billion last night, and Vista Equity Partners got into the act too, announcing a deal to buy Apptio for $1.94 billion, representing a 53 percent premium for stockholders.

Vista paid $38 per share for Apptio, a Seattle company that helps companies manage and understand their cloud spending inside a hybrid IT environment that has assets on-prem and in the cloud. The company was founded in 2007 right as the cloud was beginning to take off, and grew as the cloud did. It recognized that companies would have trouble understanding their cloud assets alongside on-prem ones. It turned out to be a company in the right place at the right time with the right
Continue reading "Vista snaps up Apptio for $1.94B, as enterprise companies remain hot"