Survey of 360+ Tech Leaders Reveals Most Sought After Employee Benefits [Infographic]


This post is by Sarah Duffy from Openview Labs


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Infographic by Anna Smith In a time where candidates rule the job market, employers are finding themselves in constant competition for talent. One way many companies are differentiating themselves is through the benefits and perks they offer. In an effort to uncover what today’s most sought after benefits are in the world of tech, we surveyed ~400 employees spanning different functions, experience levels and working for companies ranging from early stage to late/enduring stage. Here’s what we found. View full-size infographic here.    The post Survey of 360+ Tech Leaders Reveals Most Sought After Employee Benefits [Infographic] appeared first on OpenView.

Flexibility at Work: It’s Time to Get On Board


This post is by Sarah Duffy from Openview Labs


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The days of 9-to-5 in-office facetime are becoming a distant memory as more and more companies adapt their definitions of workplace flexibility to meet the wants and needs of their most prized employees. Flexibility and work/life balance are some of the highest rated benefits by employees today. OpenView recently conducted a survey of 360+ full-time workers in the technology industry and a whopping 70% of respondents said having flexibility at work is “critical.” What was once considered a rare luxury is now being viewed as a core offering for companies that are competing for top talent. But despite its rising popularity, there is still quite a bit of gray area when it comes to flexible work policies. What is flexible working? Why is it the way of the future? How do I make it work for my company? Read on to find out.

OpenView’s survey results

The proven benefits
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Zipwhip’s CMO on the State of Growth Marketing


This post is by Sarah Duffy from Openview Labs


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As product led growth companies continue to take the tech world by storm, the demand for ‘growth experts’ increases by the day. Growth marketers, in particular, are receiving more and more attention and yet, as the intrigue rises, so does the murkiness around exactly what a growth marketers’ role in a business can and should be. To unveil some of the mystery around growth marketing, I interviewed Zipwhip’s CMO, Scott Heimes who shared his experience on the topic. Before joining Zipwhip, Scott was CMO at SendGrid where he built out and led the growth function as part of his broader marketing team. Today, Scott is in the process of establishing a growth marketing function at Zipwhip and shared how he defines growth marketing and the ways it can impact a scaling organization.

What is growth marketing?

The term growth marketing can mean a lot of different things to a lot of
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3 Ways to Implement Learning and Development on a Budget


This post is by Sarah Duffy from Openview Labs


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Editor’s Note: This article is the first part in a series on the importance of Learning & Development. Learning and Development (L&D) continues to be one of the most important factors the modern day employee considers when evaluating a job. In fact, according to a recent Gallup poll, 87% of millennials today feel that L&D is “very important” to them in the workplace, and only 32% of US employees feel “engaged” in their work. It’s also become common knowledge that when employee engagement is low, retention slips. In order to retain talent and instill higher engagement levels, it’s imperative to offer employees creative L&D opportunities. For large companies that have cushy L&D budgets set aside, this is no issue. But for growing companies that don’t have the extra cash to play with, the mere thought of L&D can be stressful. The good news is there are a number
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How Companies Like Zendesk, Datadog and Slack Incorporate Diversity into Their Hiring


This post is by Sarah Duffy from Openview Labs


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At OpenView, we strongly believe that diversity starts from the top. When a leader genuinely cares about diversifying their organization, they create an open space for progress and innovation. We spoke to 15 top software leaders to learn how they foster diversity within their own companies. Through these conversations, it became clear that while there’s no silver bullet to create a diverse and inclusive workplace, there are many passionate leaders moving the needle in the right direction. Read on to learn how some of the best known tech companies create diverse workplaces.

Rob Tomchick

Rob Tomchick
Head of Sales, Lever

“It starts with making everyone feel included. You can make grand plans to hire people from diverse backgrounds, but if they don’t see and hear about an inclusive environment at the company, they won’t join. And if they don’t find an inclusive environment when they join, they’ll leave. Start by taking an

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Setting Summer Internship Goals: A Framework to Get You Started


This post is by Sarah Duffy from Openview Labs


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The benefits of bringing on a summer intern can be vast – from the money you save on compensation to an eager intern’s willingness to help in any way possible. So often, managers enter the summer hopeful and excited about the time their intern will free up for them. But in reality, this is rarely the case. As intern supervisors, we often feel relieved at the end of the summer when we’re no longer charged with managing an intern’s day to day or disappointed by the lack of impact said intern had on our workload. However, with a little extra thought, preparation and planning, you can reap all of the benefits that a hardworking, diligent intern has to offer. Here are a few simple things you can do in order to ensure that both you AND your intern get the most out of your short time together.

BEFORE you start
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Landing the Ideal Candidate: A Guide for Hiring Managers


This post is by Sarah Duffy from Openview Labs


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You know that saying, “People leave managers, not companies”? Well, the same is true for why people accept (or don’t accept) jobs in the first place – people turn down managers, not JUST companies. A candidate’s opinion of his or her potential boss is a major factor when deciding whether or not to accept a job offer. And from my experience, the more a candidate feels they “know” the hiring manager by the end of the interview process, the higher the likelihood that he or she accepts the position. Candidates use the experiences they have with hiring managers throughout interviews as a way to subconsciously vet that person’s core intangibles like communication, reliability, thoughtfulness and so forth. Potential hires use the interview process to review their would-be boss just as much as an employer uses the interview to screen that candidate. That’s why that hiring managers must stay involved
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The Ultimate Talent and Hiring Resources Guide


This post is by Sarah Duffy from Openview Labs


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Talent teams are the foundation of any organization, but one of the hardest to develop. Creating a world-class recruiting engine takes more than just assembling a few recruiters and opening the reqs. In order to hire and retain the best candidates, your team needs goals that are not only clearly defined, but aligned to your company’s mission. And, to execute effectively, you’ll need to put in place an effective process from end to end. Best practices in the talent world have evolved over the years, and this guide is here to help you stay ahead of the pack. Within this resource, you’ll find innovative twists on sourcing along with articles on how to build the best in-house talent teams. The content comes from experts at OpenView and our friends at HubSpot, Smashfly, Insperity, Greenhouse, HR Open Source, LinkedIn and ERE Media.

Table of Contents

How & Why You Should Hire Sales Professionals Based on Potential Rather than Experience


This post is by Sarah Duffy from Openview Labs


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“Having spent 30 years evaluating and tracking executives and studying the factors in their performance, I now consider potential to be the most important predictor of success at all levels.”
– Claudio Fernández-Aráoz, Harvard Business Review
As a Talent Specialist at OpenView, it’s my job to work with our portfolio companies to source and hire the best sales and marketing talent out there. Prior to OpenView, I led a team of recruiters that specialized in scaling revenue-generating teams for growing software companies. Over the course of this work – recruiting for and advising tech companies from pre-series A to IPO – I’ve come to understand that finding that so-called perfect candidate often has a lot more to do with future potential than past experience. In fact, I think it’s time for more companies to embrace this mentality when hiring.

Typical Requirements for Sales Candidates

When looking to hire
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The ROI of Employer Branding and Why It Matters More than Ever


This post is by Sarah Duffy from Openview Labs


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“Your employer brand is what people say about you as an employer when you’re not in the room,” says Dustin Clinard, Managing Director of the Americas for Universum, a global leader in employer branding data and strategy. But, don’t be fooled by that simple definition. Your employer brand – and how you choose to manage it – can have a big, bottom-line impact on your business’ success and profitability. After all, companies are made of people, so what people say about your company matters. A strong employer brand can also give your company an edge in competitive employment markets and play an important role in retention. “If you have the right employer value proposition, then when push comes to shove your employees will work harder to get the job done and ride out the rough times because they value their position at the firm,” says Clinard. Clearly, a
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