Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]


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Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps and the left to right funnel, but what actually got him obsessed with product and product led growth? On this episode, Hiten dives into freemium, his love for solving problems in unique ways and why founders should get involved with sales. He also describes how to get the entire team to think about growth and the role of sales and marketing in PLG businesses. You’ll hear how he got to #1 on ProductHunt and his tips for getting there – be sure to check out his collection, ‘Free Stuff For Startups.’ Prefer to listen on iTunes? Click here.
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Appcues’ Jonathan Kim on the Art of Onboarding [Podcast]


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This may sound strange, but more often than not, Appcues’ biggest competition is actually nothing. Most companies don’t have an intentional onboarding experience; users are just dropped into a dashboard full of zeros. Their Co-founder & CEO, Jonathan Kim, explains how to master the art of a meaningful onboarding experience through personalization and humanization. Listen to learn about their definition of product led growth, where they’ve seen sales add the most value and what he sees for the future of UX. You’ll also find out how to maximize impact if you’re designing onboarding for the first time. Prefer to listen on iTunes? Click here.
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How Dropbox Scaled with Customer Success as Their Secret Weapon [Podcast]


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Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa Ashcraft is constantly thinking about continuous improvement and what success looks like for her team. Learn about the importance of pattern matching to remove friction, the metric that matters most for her team and some of her proudest moments. At the end of the day, it’s all about becoming a trusted advisor to users and educating them on using the product in new ways to get the most out of it. Prefer to listen on iTunes? Click here.
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The People Side of PLG with Expensify’s Jason Mills [Podcast]


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Expensify kicked off 2019 with a Super Bowl-sized bang, but it’s a well-known fact that for most of their history, they haven’t engaged in outbound marketing or advertising. Oh yeah, and they don’t have a sales team. So what’s the secret to their success? PLG. Jason Mills, the Director of Product and Customers, describes how they focus on their customers and the product to have maximum impact. He also describes how they are proactive about virality, their motivation to remove confusion from the product and how automation is augmented with a human. You’ll also find out what else to expect from the Expensify team in 2019. Prefer to listen on iTunes? Click here.
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Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]


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PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process. Also make sure you check out their One, Ten, One Hundred video series by going to wi.st/series. Prefer to listen on iTunes? Click here.
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Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era


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You’ve seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins. Prefer to listen on iTunes? Click here.
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How SendGrid Prioritizes Core Product Improvements [Podcast]


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Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive growth. He explains the nature of product led growth at SendGrid and how it calls for ruthless prioritization in the core product and a focus around making changes that positively impact the most people. He also discusses the importance of listening to your customers, prioritization of your roadmap, launching a new product within an existing company and much more.     Prefer to listen on iTunes? Listen here.
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Insights from Trello: How to Keep Your Product Simple While Driving Value [Podcast]


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Justin Gallagher, Head of Product Management at Trello, is no stranger to building a simple, yet extremely valuable, product for users. On this episode of BUILD, he explains how Trello came to be, the importance of demonstrating value in your product from the very beginning to drive virality, the concepts that are most important to get right in a self-serve model and much more.     Prefer to listen on iTunes? Click here.
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How Calendly Built Virality Into Their Product to Achieve Rapid Growth [Podcast]


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Welcome to Season 5 of the BUILD podcast! Today’s episode is all about virality. In this episode, we’ll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian’s communication products like HipChat. Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn’t inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more. Prefer to listen on iTunes? Click here.
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The Product Led Growth Market Map


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Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. Don’t believe us? Check out our PLG Index to see how public companies employing this strategy are outperforming their peers. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions. The most mature companies have built a flywheel where their product is acting as the primary driver of user acquisition, conversion and expansion. We’re excited to see that many companies are incorporating incredibly efficient product led growth strategies into their broader go-to-market plans – and they are getting better at it every day! More than 200 companies are featured
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