The consumerization of business software changed all the rules. It blurred the lines between B2C and B2B products as enterprise companies began demanding the same kind of intuitive, well-designed user experience featured in consumer products like mobile apps.
We’re now on the cusp of another watershed moment: the consumerization of software distribution. This time, it’s less about blurring the lines between B2C and B2B than it is about getting rid of them all together.
As the first CMO at SurveyMonkey, Leela Srinivasan has been up close and personal with this transition and how it affects marketing. Leela sat down with me for a recent episode of the BUILD podcast to talk about this, along with how SurveyMonkey moved upmarket to serve the enterprise, how they leverage traditional marketing channels with a viral product, and much more.
SurveyMonkey grew up as a consumer-focused, self-serve oriented business, but today they’re stepping back
Well, folks, that’s a wrap on season eight of BUILD, our podcast about building products, teams and companies.
Executives from thought-leading companies joined us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more. Before we say goodbye, we wanted to leave you with a bonus episode that recaps 10 of our favorite moments from this season.
Enjoy! And stay tuned for season nine.
Make sure you’re all set for the next season of BUILD
After Nir Eyal wrote the B2B product bible Hooked: How to Build Habit-Forming Products in 2013, he turned his attention toward how to break habits—bad ones. Listen in to hear Nir explain why our distraction isn’t just a tech problem, the myth of ego depletion and whole lot more.
Brandon Chu, VP Product & GM of Platform at Shopify, came from an entrepreneurial background and built his ‘own flavor’ of product management.
Learn how he thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.
Fareed Mosavat, Director of Product at Slack, joins us for a second appearance on BUILD. Learn how Slack’s product teams handle product prioritization at scale, what Fareed thinks about giving product teams a revenue quota, and what he means when he talks about ‘zone-era defense’.