On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp. Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. With two decades of experience, Adam is well-versed in developer evangelism. My partner Astasia Myers will be leading the discussion. She writes often on topics like these on our blog Memory Leak.
During the conversation, we’ll talk about how to build and scale developer advocacy teams, develop the right portfolio of evangelism approaches at every stage of the business, and measure their success. We’ll also answer questions from the audience.
This office hours will be a virtual event. Since we may not have capacity constraints, we’ll try to accept all who sign up. We will collect questions from participants beforehand and ask them during the session.
Continue reading "Office Hours with Adam FitzGerald, Hashicorp, on Developer Evangelism"
The future looks uncertain, and many businesses are battening down the hatches in anticipation of a rocky few months.But for many, this disruption is temporary. Things will return at least to a new normal in which you can still thrive. It’s important to use this time wisely, spend some time adjusting and finessing your business so you can hit the ground running when they do.
The post How To Upscale Your Home Business With Little Investment appeared first on Predictable Revenue.
Recently one of the CEOs I coach called to tell me that they’d finally hired their new chief marketing officer. And now they faced a new, unique challenge: With the whole company working from home, how would they onboard her?
As an executive coach, I’ve worked with startups as well as large public companies and I’ve logged many hours talking about the process of onboarding. Bringing on someone new right now is more complicated; many people joining a new company are entering into a remote environment.
Related: Hiring a Remote Employee? Use This Onboarding Checklist
You can still onboard your new executive effectively if you think through your process and orchestrate it with care. Here are some tactics to help your remote onboarding process go smoothly:
You already know that you should be in touch with your new executive before their official start date. Since everyone is working remotely,
Lately, I’ve been reading a lot about the stock market, the economy, and geopolitics, always a dangerous combination. I’ve come across two charts that I have been wondering about.
The first comes from Bloomberg via the BEA. It shows consumer savings rates have catapulted to the highest level ever measured. Meanwhile, consumer spending has fallen in parallel.
Consumer spending in the US accounts for 68% of GDP The question is then: how do consumers change their spending habits over the next quarter?
Do they revert to the old patterns of purchasing? Shift to new categories? New brands? New geographies, lifestyles? Different savings patterns? The data suggests there is a discontinuity in consumer spending. Discontinuity means opportunity, especially for startups.
The second is the concentration in the stock market. The five largest stocks account for 20% of the total value of the S&P500. This is from Goldman via Business Insider.
Technology Continue reading "Two Charts that I’ve Been Wondering About"
COVID-19 established a new reality, forcing businesses to close their doors or adapt to new working conditions. Such drastic changes also had a negative impact on numerous workers who couldn’t handle working from home or felt pressured. Did you know that your sales team is the one that is affected the most by the new virus?
The post How COVID-19 Impacts Your Sales Team appeared first on Predictable Revenue.
So you’ve changed your MQL (marketing qualified lead) to a PQL (product qualified lead). That’s all you need to do for product-led success, right?
On this new episode of the BUILD Podcast, we hear from MongoDB’s Sahir Azam. As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations and go-to-market strategy across the MongoDB portfolio. During his time there he’s grown the cloud business from zero to over $150 million annually.
Listen in as Blake and Sahir discuss:
How to go from individual adoption to org-wide adoption
MongoDB’s philosophy for monetizing open source software
Why they still use an MQL in their product-led model
How they scaled their open source product using both bottom-up and top-down sales motions
About season 9 of the BUILD Podcast
This season, we’re unpacking what product led growth is and asking what growing product-led businesses looks like
Yesterday, we shared the Top 10 Learnings from the 2020 Redpoint GTM Survey at SaaS Office Hours. The presentation is embedded below. It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities.
When Dell bought EMC in 2016 for $67 billion it was one of the biggest acquisitions in tech history, and it brought with it a boatload of debt. Since then Dell has been working on ways to mitigate that debt by selling off various pieces of the corporate empire and going public again, but one of its most valuable assets remains VMware, a company that came over as part of the huge EMC deal.