SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth


This post is by Ariel Winton from Openview Labs


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Leela Srinivasan, SurveyMonkey’s CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more. The post SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth appeared first on OpenView.

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