This post is by Ariel Winton from Openview Labs
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Christopher O’Donnell, HubSpot’s SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively. The post Becoming Product-Led With Customers in Old School Industries [Podcast] appeared first on OpenView.