The Importance of Relevance and Trust in Outbound Sales


This post is by Kenny MacKenzie from Predictable Revenue


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Relevance is how your product or service can help your prospect, and trust is the degree to which they believe you. When these elements are working in unison, they become a powerful force – the aforementioned spear – in starting sales conversations. The post The Importance of Relevance and Trust in Outbound Sales appeared first on Predictable Revenue.

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