How Predictable Revenue built its innovative Outbound Validation program with CPO Kenny MacKenzie


This post is by Collin Stewart from Predictable Revenue


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A few years back,Kenny MacKenzie, Predictable Revenue’s Chief Product Officer had bootstrapped his company, Vandrico, to six figure revenue and a team of 13 people. But they failed on the sales and marketing side – they developed a really cool, cutting edge piece of software that wasn’t aligned with what the market needed. And that’s the story of entrepreneurship... even the best ideas can fail for a host of different reasons. Failure, though, can also inspire learning, passion, and your next idea. The post How Predictable Revenue built its innovative Outbound Validation program with CPO Kenny MacKenzie appeared first on Predictable Revenue.

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