This post is by Jason Lemkin from SaaStr
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My biggest mistake, the second time, was setting insane Year 1 projections. I had such a great set of co-founders, I projected we’d hit $2m ARR in our first year. That was back in 2006 in SaaS! And for real. I was 100% sure we’d hit it. We probably hit $0.2m instead. It was so hard on the team, one of us quit. We almost ran out of money. Things we rough. But, I screwed up. Going from no product to $200k in ARR in SaaS in 2006 was pretty awesome, actually. Not A+ performance, but not a bad first year. And we closed Dell, Comcast, BT, GE, and other leading customers. In year 1. Not for huge contracts, but for real. So I think I learned a crazy plan is good. But an insane one, you have to be thoughtful about how you use it. And that even