Marc Benioff will discuss building a socially responsible and successful startup at TechCrunch Disrupt


This post is by Ron Miller from SaaS – TechCrunch


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Salesforce chairman, co-founder and CEO Marc Benioff took a lot of big chances when he launched the company 20 years ago. For starters, his was one of the earliest enterprise SaaS companies, but he wasn’t just developing a company on top of a new platform, he was building one from scratch with social responsibility built-in.

Fast-forward 20 years and that company is wildly successful. In its most recent earnings report, it announced a $4 billion quarter, putting it on a $16 billion run rate, and making it by far the most successful SaaS company ever. But at the heart of the company’s DNA is a charitable streak, and it’s not something they bolted on after getting successful. Even before the company had a working product, in the earliest planning documents, Salesforce wanted to be a different kind of company. Early on, it designed the 1-1-1 philanthropic model that set Continue reading "Marc Benioff will discuss building a socially responsible and successful startup at TechCrunch Disrupt"

The Essential Driver Behind Product Adoption, Retention and Growth


This post is by Andy Mura from Openview Labs


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Editor’s Note: This article was first published on Userlane’s blog here A successful SaaS business model that leads to product adoption revolves around three basic principles: value, retention and advocacy. Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time. A healthy company largely relies on expansion and advocacy as main growth channels. In terms of MRR, these channels should outperform the results of lead gen activities. Especially because classic lead gen processes aren’t scalable. As a firm, you can’t afford to keep hiring more sales reps or keep increasing your advertising budget to grow your MRR. This would lead to staggering CAC that would delay growth. Such a conversion-based business model is not sustainable in the long run. Jason Lemkin goes as far as to say that successful SaaS
Continue reading "The Essential Driver Behind Product Adoption, Retention and Growth"

943+ SaaS Founders, CEOs and Execs Coming to SaaStr Scale NEXT THURSDAY in SF!


This post is by Jason Lemkin from SaaStr


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We’re capped at 1,000 so grab one of the final 57 tickets if you can! We’ll have 50+ mentoring sessions and a dozen of the top playbooks to scale from Flexport, Brex, Talkdesk, Intacct, PatientPop, Aaron Ross, and so many other SaaS leaders!! SEE YOU THERE! Grab a final ticket -> HERE. The post 943+ SaaS Founders, CEOs and Execs Coming to SaaStr Scale NEXT THURSDAY in SF! appeared first on SaaStr.

“5 Steps to Launching a Product” Cloudflare Head of Products Jen Taylor (Video + Transcript)

The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. In this session, Jen Taylor, Head of Products at Cloudflare, will share her expertise and teach you to forget the noise, stick to the basics, and use 5 easy steps to turn that idea into a reality.

Want to see more content like this? Join us at SaaStr Europa 2020.

Jen Taylor | Head of Products @ Cloudflare

FULL TRANSCRIPT BELOW

I’m Jen Taylor, head of product at Cloudflare. And I thought I’d go ahead and get us kicked off and talking frankly about one of my all time favorite topics. So I spent the better part of my day working with

Continue reading ““5 Steps to Launching a Product” Cloudflare Head of Products Jen Taylor (Video + Transcript)”

3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Do you suffer from “revolving door” syndrome? You may feel like your product has a revolving door attached to it—free trial users leave as quickly as they came. Yet here you are investing time, manpower and resources into attracting more leads, only to have them move through an onboarding funnel wrought with more holes than a hockey net.

If you’re running a SaaS company, you’re probably among the thousands of companies who are only onboarding about 25% of their free trial users (if you’re lucky). It’s not uncommon for conversions to drop way below this.

Why are your conversions so low?

This topic is quite extensive and while there could be many reasons for your sub-par conversions, one commonality exists among SaaS companies who struggle with paltry conversions.

And, that is poor onboarding.

What does an ideal, high-converting onboarding process look like? A good onboarding experience exceeds your customers’ expectations,

Source

Continue reading “3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)”

3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Do you suffer from “revolving door” syndrome? You may feel like your product has a revolving door attached to it—free trial users leave as quickly as they came. Yet here you are investing time, manpower and resources into attracting more leads, only to have them move through an onboarding funnel wrought with more holes than a hockey net.

If you’re running a SaaS company, you’re probably among the thousands of companies who are only onboarding about 25% of their free trial users (if you’re lucky). It’s not uncommon for conversions to drop way below this.

Why are your conversions so low?

This topic is quite extensive and while there could be many reasons for your sub-par conversions, one commonality exists among SaaS companies who struggle with paltry conversions.

And, that is poor onboarding.

What does an ideal, high-converting onboarding process look like? A good onboarding experience exceeds your customers’ expectations,

Source

Continue reading “3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)”

3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Do you suffer from “revolving door” syndrome? You may feel like your product has a revolving door attached to it—free trial users leave as quickly as they came. Yet here you are investing time, manpower and resources into attracting more leads, only to have them move through an onboarding funnel wrought with more holes than a hockey net.

If you’re running a SaaS company, you’re probably among the thousands of companies who are only onboarding about 25% of their free trial users (if you’re lucky). It’s not uncommon for conversions to drop way below this.

Why are your conversions so low?

This topic is quite extensive and while there could be many reasons for your sub-par conversions, one commonality exists among SaaS companies who struggle with paltry conversions.

And, that is poor onboarding.

What does an ideal, high-converting onboarding process look like? A good onboarding experience exceeds your customers’ expectations,

Source

Continue reading “3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)”

4 Questions You’re Not Asking During Your Sales Coaching 1:1s (But Probably Should)


This post is by Brian Trautschold from Openview Labs


Click here to view on the original site: Original Post




The single biggest sales coaching mistake you can make is simply choosing not to coach. So if you’ve got a coaching program in place, or you plan to start one soon, great job! You’re on the right path. That being said, when it comes to sales coaching, you don’t get an A for effort. Your 1:1s shouldn’t feel like you’re just checking the box. In fact, if you can’t see a direct, measurable impact from your sales coaching program, then you’re doing it wrong — and you’re wasting everyone’s time (harsh, but true). It’s no surprise that we get a lot of questions about the “right” way to sales coach. Specifically, we get questions about questions like, “Which topics do I cover?” “What’s the best way to frame them up?” “How do I guide the conversation while still listening well?” Whether you’re a seasoned pro or
Continue reading "4 Questions You’re Not Asking During Your Sales Coaching 1:1s (But Probably Should)"

The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process.

Want to see more content like this? Join us at SaaStr Annual 2020.

 

Sameer Dhokalia | CEO @ SendGrid

Anna Khan | VP @ BVP

FULL TRANSCRIPT BELOW

Announcer: Please welcome SendGrid CEO Sameer Dholakia and Bessemer Venture Partners Vice President Anna Khan.

Sameer Dhokalia: Okay. All right.

Anna Khan: Hello, can you, oh, that was loud. Okay, you can hear us. I’ve never been behind a table before so I feel very talk show

Continue reading “The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)”