This post is by Kyle Poyar from Openview Labs
Click here to view on the original site: Original Post
After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn. Prefer to listen on iTunes? Listen here. The post SurveyMonkey’s Pricing Change 10 Years in the Making appeared first on OpenView.