This post is by Jason Lemkin from SaaStr
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It clearly works sometimes. Two great case studies are Zoom and Slack:
- In the case of Zoom, 55% of their $100,000+ a year customers start with a free host session. More here: 5 Interesting Learnings From Zoom. As It Gets Ready to IPO. | SaaStr
- In the case of Slack, only 8% of their revenue is freemium per se — but free users are the largest source of leads for their 575+ $100k+ deals. More here: 5 Interesting Learnings From Slack. As It Gets Ready to IPO. | SaaStr