When does Freemium also work to generate leads for enterprise prospects?


This post is by Jason Lemkin from SaaStr


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It clearly works sometimes. Two great case studies are Zoom and Slack: Overall, this strategy works well with products that are incredibly simply to deploy. This strategy works less well when there is a lot of business process change involved, and a lengthy deployment period. In those cases, the self-service option often works “worse” than a human-driven one. View original question on quora The post When does Freemium also work to generate leads enterprise prospects? appeared first on SaaStr.

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