Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility


This post is by Ilia Markov from Groove Blog


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Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations. Whether it’s choosing a new coffee maker or trying out software to increase team productivity, we all look out for social proof—reviews, mentions, […] The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog.

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