5 Years Ago Today Was Our First Event with Content!


This post is by Jason Lemkin from SaaStr


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Not much changes in 1 year, but a lot really happens in 5.  Or something like that. On that note, it was 5 years ago today we had the first SaaStr meet-up with content.  A whole hour of it!  With my VP of Sales Brendon Cassidy (then VP Sales at Talkdesk and more) and VP of Marketing Loretta Jones (now CMO at Mixmax): But 700+ folks showed up, VCs from all the top firms, and great CEOs from Wrike, Buffer, Recurly, and many other leaders.  It was a lot of fun. Fast foward 5 years, and we’ll have 20,000+ attendees and 150+ sponsors attend our events in the U.S. and Europe.  And over 500 sessions including 50+ Unicorn CEOs.  And 5,000+ mentoring sessions. That’s a lot of change.  We have a lot more coming.  We’re just getting going on our vision Continue reading "5 Years Ago Today Was Our First Event with Content!"

Groove in April: Busiest Times, Classic View, KB Localization, and More!


This post is by Lesley Yarbrough from Groove Blog


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Here are some of the features, improvements, and bug fixes we shipped in April. Legacy Groove Sunsetting June 1 It’s official, legacy Groove is scheduled for deprecation on June 1, 2019. This shut down applies to both the legacy Inbox app and the legacy Knowledge Base. We recommend starting the migration process now for your […] The post Groove in April: Busiest Times, Classic View, KB Localization, and More! appeared first on Groove Blog.

How we did it: Gender Equality, Equal Pay, and Racial Equality with Salesforce (Video + Transcript)


This post is by Faith Storey from SaaStr


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Join Molly Ford, Salesforce Global Equality Programs Senior Director, and Leyla Seka, Salesforce VP of Mobile for actionable advice they have applied on their own journey. Here are their lessons learned on driving change in gender equality, equal pay and racial equality within Salesforce. Want to see more content like this session? Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW Molly Ford – Sr. Director of Global Equality Programs @ Salesforce Leyla Seka – EVP of Mobile @ Salesforce Molly Ford: Good morning. Leyla Seka: Good Morning. We are very, very sorry that we are late. Traffic in the Bay Area is a bit of a beast. What can we say? Molly Ford: Absolutely. Leyla Seka: Hi, I’m Leyla Seka. I’m the Executive Vice President of Mobile at Salesforce. I’ve worked at Salesforce for 11 years and this is- Molly Ford: Molly Ford. I’m the Senior
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Is It Time Your Customers Got a Health Checkup? (Yes. It Is.)


This post is by Anna Talerico from Openview Labs


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Most of us know that, periodically, even the healthiest people need to go and get a “just in case” checkup. It’s why life insurance companies require a physical. However, when it comes to customers, many SaaS companies rely on an “if it ain’t broke, leave it alone” model. As a SaaS founder who instituted health scoring as soon as we acquired our 25th customer, it’s hard for me to wrap my head around the sheer number of companies who aren’t tracking the health of their customer base. If your customers have gone years without a routine checkup, here are the steps you should take to get back on track.

What does a healthy SaaS customer look like?

This varies for everyone, but deciding what a healthy customer (and an at-risk customer) looks like is your first step toward accurately assigning a health score. Take a look at the various activity,
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Connect with a Mentor at SaaStr Europa 2019


This post is by Deborah Findling from SaaStr


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These mentorships are specific to product and engineering. This is a chance to get actionable advice from mentors in your field and walk away with some tangible takeaways. Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content and community connections. While sessions are a key feature to our conferences, being able to sit down with some of your peers and ask questions directly helps leverage the great minds that speak and attendees SaaStr Europa. After the jump – more about how you can meet a mentor at SaaStr Europa!

Seeking Mentorship at SaaStr Europa 2019?

We trialed a version of this at SaaStr Annual 2019 and attendees loved it so much that we’re doing it again. PlatoHQ has helped us source some amazing product and engineering mentors for you. At SaaStr Europa
Mentorships
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How to Avoid Alienating Non-Product Teammates in Your Product-led Company


This post is by Jeff Diana from Openview Labs


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One of the hidden challenges faced by product-led organizations is a tendency to focus so much on product that other functional areas end up feeling less appreciated. This can lead not only to dissatisfaction, unmotivated teams and reduced efficiency, but can also interfere with a company’s ability to retain top talent. It’s understandable how product-led companies find themselves operating in a distinctly unbalanced way that favors product teams to the detriment of other areas such as sales, marketing and even customer success. Many such organizations are led by founders and CEOs who started out as engineers and who naturally have a more product-centric approach to building and growing a company. Often, it doesn’t even occur to them that there’s any kind of imbalance because the lens through which they view the market is all product all the time. Even in such instances, there are steps you can take to help
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Benchmarking Slack’s S-1: How 7 Key Metrics Stack Up


This post is by Tomasz Tunguz from Tomasz Tunguz


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Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity. Founded as a gaming company called Tiny Speck in 2009, the company’s initial product, Glitch, didn’t catch on as expected. So the business pivoted to commercialize an internal tool - a Searchable Log of All Conversation and Knowledge, Slack. Since those early days, the company has grown to employ 1500 employees according to their S-1. The company filed to trade under the ticker SK. Let’s examine this remarkable company and compare it to Zoom, another recent IPO in enterprise collaboration. Also, we’ll compare metrics to a peer group with similar ACVs. Slack generated $105m in revenue in 2017, $221m in 2018 and $401m in 2019. Note these years are fiscal years, not calendar years. Slack, like many others, uses a fiscal year that ends
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5 Interesting Learnings From Slack. As It Gets Ready to IPO.


This post is by Jason Lemkin from SaaStr


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With Slack’s IPO data and financials finally public, what is left to know about the app we all use and been reading about for years? What’s interesting to know about Slack … that we didn’t already know? ? Slack is obviously a rocketship going from $0 to $600m+ ARR (!) in 5 years (OMG), growing 80%+ Year-over-Year, and more than 1 billion messages sent a week (!).  As part of our new 5 Interesting Learnings series, here are a few:
  • Freemium continues to scale for Slack, and not slow down.  Many folks think that Freemium has a natural ceiling, and perhaps sometimes it does.  But not yet for Slack.  Slack has 88,000 Paid Customers now … but also 500,000 organizations on their Free plan.
  • But also — Slack has gone Enterprise. Way Enterprise. It took a little while.  You can see our fun video
    Continue reading "5 Interesting Learnings From Slack. As It Gets Ready to IPO."

What are the most important metrics for SaaS?


This post is by Jason Lemkin from SaaStr


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In the early days, there are probably only 5 metrics that really matter:
  1. ARR
  2. ARR Growth Rate
  3. Burn Rate
  4. Probably, NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr)
  5. And maybe … net revenue retention / churn.
All the rest, maybe don’t obsess too much until you are bigger. What matters in the early days is:
  • Do you have product-market fit? So you can grow fast enough …
  • And do your customers love you (so they will beget you more customers)?
  • And will you run out of money before you hit escape velocity?
The rest matters, but can be a distraction. View original question on quora The post What are the most important metrics for SaaS? appeared first on SaaStr.