This post is by Jason Lemkin from SaaStr
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Yes, probably.
- The simplest way to think of payments to partners is as a marketing cost.
- The reality is, it’s tough to acquire a good customer for < 20%-25% of your first year ACV anyway. So anything in this range is a good deal viewed as a marketing program.
- What is much harder is when partners want an annuity, a piece of later years. If possible, avoid that.
- The simplest way to think of payments to partners is as a marketing cost.
- The reality is, it’s tough to acquire a good customer for < 20%-25% of your first year ACV anyway. So anything in this range is a good deal viewed as a marketing program.
- What is much harder is when partners want an annuity, a piece of later . If possible, avoid that.