Is it advisable for startup owners to hire experienced staff for marketing instead of doing it themselves?


This post is by Jason Lemkin from SaaStr


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In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in:
  • Content Marketing. Can you get even 1 customer from blogging and writing?
  • Growth Hacking. Can you get even a couple of customers by emailing to a list?
  • Event Marketing. Can you get any good leads by going to an industry event first?
  • Drip Marketing. Can you set up Hubspot or Intercom or something to reach out programmatically to your leads, and see them convert at a higher rate?
  • PR. Can you get some great PR for your company that leads to customers — any customers?
  • Adwords and paid media. Can you prove this works at all, even just to get a few customers?
You can hire someone without any indications any of these channels work. But you’ll likely have more if you have a tiny bit of data to suggest what will work best for your app. I’d try all of the above first before you hire a marketer, just to learn. Then hire someone immediately after that. More here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr View original question on quora The post Is it advisable for startup owners to hire experienced staff for marketing instead of doing it themselves? appeared first on SaaStr.

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