Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]


This post is by Blake Bartlett from Openview Labs


Click here to view on the original site: Original Post




PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process. Also make sure you check out their One, Ten, One Hundred video series by going to wi.st/series. Prefer to listen on iTunes? Click here.
The post Wistia’s CEO on the Role of Sales in a PLG Company [Podcast] appeared first on OpenView Labs.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.