This post is by Ron Miller from SaaS – TechCrunch
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BetterCloud began life as a way to provide an operations layer for G Suite. More recently, after a platform overhaul, it began layering on a handful of other SaaS applications. Today, the company announced, it is now possible to add any SaaS application to its operations dashboard and monitor usage across applications via an API.As founder and CEO David Politis explains, a tool like Okta provides a way to authenticate your SaaS app, but once an employee starts using it, BetterCloud gives you visibility into how it’s being used. “The first order problem was identity, the access, the connections. What we’re doing is we’re solving the second order problem, which is the interactions,” Politis explained. In his view, companies lack the ability to monitor and understand the interactions going on across SaaS applications, as people interact and share information, inside and outside the organization. BetterCloud has been designed give IT control and security over what is occurring in their environment, he explained. He says they can provide as much or as little control as a company needs, and they can set controls by application or across a number of applications without actually changing the user’s experience. They do this through a scripting library. BetterCloud comes with a number of scripts and provides log access to give visibility into the scripting activity.
If a customer is looking to use this data more effectively, the solution includes a Graph API for ingesting data and seeing the connections across the data that BetterCloud is collecting. Customers can also set event triggers or actions based on the data being collected as certain conditions are met. All of this is possible because the company overhauled the platform last year to allow BetterCloud to move beyond G Suite and plug other SaaS applications into it. Today’s announcement is the ultimate manifestation of that capability. Instead of BetterCloud building the connectors, it’s providing an API to let its customers do it. The company was founded in 2011 and has raised over $106 million, according to Crunchbase.