What to Look for When Hiring a Head of Marketing for Your Startup

This post is by Tomasz Tunguz from Tomasz Tunguz

Click here to view on the original site: Original Post

When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. What should be the day-to-day tasks for this person? What skill sets are important? Because of the seeming abstract nature of marketing, founders sometimes delay finding a head of marketing until they feel acute pain, at which point they can clearly identify the attributes of the right candidate. But underinvestment in marketing, like underinvestment in infrastructure or software or product, isn’t a good idea.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.