This post is by Tomasz Tunguz from Tomasz Tunguz
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In 2008, iGoogle represented 20% of traffic to Google. Seven years later, the mobile phone is the home screen of choice for a billion people. iGoogle is dead. Mobile killed it. The typical mobile phone user checks their phone 110 times per day. I suspect iGoogle’s most avid users visited about 10 times daily. By that math, mobile home screens generate an order of magnitude more engagement. If Google or any company wants to provide the home screen to those billion people, that home screen must be a mobile app.