This post is by Tomasz Tunguz from Tomasz Tunguz
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For most startups, a website or mobile app is the primary place to establish and reinforce a brand, a critical part of building a valuable company. But brand health tends to be a hand-wavy, amorphous concept. A founder and head of marketing at a company I worked with posed this simple but brilliant question to concretely gauge brand health: If you removed the logo from the website/mobile app, could our customers identify the experience as ours?