10 Of My Favorite SaaStr Posts on Building Your First Great Sales Team


This post is by Jason Lemkin from SaaStr


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Over the years at SaaStr we’ve done a lot of posts (and videos and sessions) on hiring your first great sales team.  I recently re-read a bunch using our excellent Algolia-powered search and wanted to share some of my favorites, updated: 1. Your First VP Does Not Have To Be a VP of Sales.  Looking back, this is just so important, I wish I’d written this in the earliest days of SaaStr.  Yes, you know you want a VP of Sales.  We all need one, almost all of us at least.  But don’t let that stop you from hiring any other great VP first.  They are all accretive.  They all add to sales.  Read it here:
Your First VP Does Not Have to Be a VP of Sales
2.  10 Crystal Clear Signs Your VP of Sales Just Isn’t Going to
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Collective, a back office platform that caters to ‘businesses of one,’ just landed a hefty seed round


This post is by Connie Loizos from SaaS – TechCrunch


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Americans and other global citizens are increasingly self-employed, thanks to great software, the need for flexibility, and because skilled services especially can pay fairly well, among other reasons.

In fact, exactly one year ago, the Freelancers Union and Upwork, a digital platform for freelancers, released a report estimating that 35% of the U.S. workforce had begun freelancing. With COVID-19 still making its way around the country and globe, prompting massive and continued job dislocation for many tens of millions  of people, that percentage is likely to rise quickly. Unsurprisingly, savvy startups see the economic power of these individuals — many of whom aren’t interested in managing anyone or anything other than the steady growth of their own businesses. A case in point is Collective, a 2.5-year-old, 20-person San Francisco-based startup that’s been quietly building back office services like tax preparation and bookkeeping for what it dubs “business Continue reading "Collective, a back office platform that caters to ‘businesses of one,’ just landed a hefty seed round"

How to Make Sure Your Product Launch Isn’t a Disaster


This post is by Shirin Shahin from Openview Labs


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The time leading up to launching a new product or feature is always so exciting—and often pretty hectic. The product and engineering teams are itching to get their new thing in front of customers, sales is asking (and likely has been for a few months!) when they can start demoing the new product to prospects, and marketing needs all the details so they can send the press release.  Sound familiar? These are all important components of a launch, but there are some key areas to focus on in order for it to be a big success—and to keep things from going sideways. Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan:

1. Align with the most critical teams as early as possible

One of product marketing’s critical roles is alignment—and it’s got to happen on
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Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events


This post is by Tomasz Tunguz from Tomasz Tunguz


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    <img src="https://res.cloudinary.com/dzawgnnlr/image/upload/v1598975102/Redpoint_Office_Hours_Blog_Post___Sept_15th_2.jpg" alt="image">
Recently, we welcomed Kimber Lancaster to Office Hours at Redpoint to discuss running successful virtual events. It was a fantastic session in which Kimbre surfaced counterintuitive insights about one of the most critical marketing channels of 2020. Below, I’ve summarized some of my notes from the session. First, there’s much more crossover between physical and virtual events than most people think. The planning phase for virtual events parallels physical events. When you begin planning the virtual event, start with the event’s goals and the audience’s desires. Develop the messaging for your audience. Identify compelling speakers to further the cause. Declare metrics for success. Not having to visit venues and plan for catering are the biggest differences and timesavers. You may also need to change your AV team, prep the speakers’ home video quality, and pre-record sessions. Audience engagement rose to the top of the questions list from the audience. Kimbre Continue reading "Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events"

Post-Traction, You Need to Spend 20% of Your Time Recruiting


This post is by Jason Lemkin from SaaStr


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Screen Shot 2013-02-07 at 9.43.05 AMLove him or hate him, Nick Saban is the most successful college football coach of the current generation.  Winner of 3 out of 4 straight national championships. And how often is he recruiting?  Every.  Single.  Day.  In fact, every single day he and his team go into their Recruiting War Room, and analyze every single possible recruit coming up the next four years.  And he seals the deals himself.  All season long, off-season.  50/52 weeks a year, every day. I’m going to suggest to you that, at least from Initial Traction until Initial Scale (say $1m ARR until $10m ARR) — this is the single most important improvement you can make to your SaaS company:  To recruit every single day.  Or 20% of your time.  The equivalent of one full day a week. Later, when you are bigger, you can still do the same, but you’ll have more help Continue reading "Post-Traction, You Need to Spend 20% of Your Time Recruiting"

Product Update: Custom Snooze, the New Widget, Performance Improvements, and More!


This post is by Nick McCreath from Groove Blog


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I know, I know… It’s been a while since you’ve heard from the Groove Engineering & Product team. That’s not because we’ve been taking it easy over here at Groove headquarters—quite the opposite, actually! The Groove team has been building some large core components for the next phase of our products, along with a huge […] The post Product Update: Custom Snooze, the New Widget, Performance Improvements, and More! appeared first on Groove Blog.

What Happens When You Hire the Wrong VP


This post is by Jason Lemkin from SaaStr


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A lot of classic SaaStr advice has been how to spot the best potential VPs.  When to hire them.  How to interview them and qualify them.  What they really do.  Etc. etc. Because to scale, you are going to need to add a true management team, and then a second one, and then layers of management.  Otherwise, you’re growth will hit a wall. And you’re are going to hire some VPs that … just don’t work out.  It may be more your fault than theirs.  After all, you know Continue reading "What Happens When You Hire the Wrong VP"

5 Things that Kill Startups with Y Combinator


This post is by Amelia Ibarra from SaaStr


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Y Combinator CEO Michael Seibel is featured in one of our most-watched SaaStr videos of all time — so we were delighted to have him back during our SaaStr at Home event to share the top 5 things that kill startups after their seed rounds, and how to avoid them. In this tactical session, he highlights the trends he’s seen most commonly seen in startups that die and offers insights on the causes, symptoms, and solutions. #1 Fake product-market fit You’re company building before product building. This is one of the most common symptoms of “impending death” for post-seed companies. So why do founders believe they have market fit, even if they don’t? Causes:
  1. Raising money from impressive people
  2. Raising a series of pre-product market fit
  3. Magical thinking (ignoring the obvious!)
  4. Lack of strong technical talent
There is a common misconception that product-market fit means you’ve conceptually built what Continue reading "5 Things that Kill Startups with Y Combinator"

How fear of uncertainty is holding us back (and why it shouldn’t)


This post is by Veronica Oquendo from Predictable Revenue


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A deep dive into the essence of fear, whether or not we should be fearful of the uncertainty we’re experiencing right now, how salespeople can fight the fear of missing quota, how sales leaders can erase the fear in their teams, and much more. The post How fear of uncertainty is holding us back (and why it shouldn’t) appeared first on Predictable Revenue.

Are You Owning Pricing for the First Time? Start Here.


This post is by Kyle Poyar from Openview Labs


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Most SaaS companies don’t hire a dedicated pricing strategist until they reach $50M ARR. So up until hitting that milestone, the person owning pricing might be the marketing director, product manager, or even the founder—and they typically have zero experience when it comes to pricing. Getting your pricing strategy right is incredibly important for any company. How do you quickly come up with a solution without being an expert or having an expert in-house? Related read: The Ultimate SaaS Pricing Resources Guide A few weeks ago, I posted my best advice on LinkedIn and asked some of the smartest operators I know to comment with their feedback. I wound up receiving a ton of brilliant responses, so I’ve turned the thread into this blog post. If you’d like to join the conversation, jump in here.

Priceless pricing advice from the pros

If it’s not broken, you should probably fix it
Continue reading "Are You Owning Pricing for the First Time? Start Here."