SaaStr Podcast #162: Olof Mathé, Founder & CEO @ Mixmax Shares How To Achieve True Virality in SaaS with $0 CAC

Welcome to Episode 162! Olof Mathé is the Founder & CEO @ Mixmax, the startup that allows you to be a sales pro, providing powerful analytics, automation and enhancements for your outbound communication and a product that has achieved almost the impossible in SaaS, true viral growth and a $0 CAC. As for Olof, prior to Mixmax he led the team that built Inkling Habitat, now adopted by the world’s largest publishers and before that he was an entrepreneur and worked at Skype and McKinsey. In Today’s Episode You Will Learn:

SaaStr Podcast #161: Brad Feld, GP @ Foundry Group on Structuring Your SaaS Startup For Scalability

Welcome to Episode 161! Brad Feld is one of the world’s leading VCs and Co-Founder of Foundry Group. Brad has made investments in the likes of Zynga, Makerbot, and Fitbit, just to name a few. Brad is also Co-Founder of Techstars, one of the world’s most prominent startup accelerators, whose portfolio companies have raised over $1.3bn in funding. If that wasn’t enough, Brad is also a best selling author having co-authoured Venture Deals: Be Smarter Than Your Lawyer and VC and Startup Communities: Building An Entrepreneurial Ecosystem In Your Community. In Today’s Episode You Will Learn:

SaaStr Podcast #160: Mark Mader, CEO @ Smartsheet with Why People Over-Index Culture Fit

Welcome to Episode 160! Mark Mader is the CEO of Smartsheet, the company that allows firms the best way to plan, track, automate and report on work. To date, they have raised over $105m in funding from some of the best in the business, including Insight Venture Partners. Prior to Smartsheet, Mark served as senior vice president of global services for Onyx Software, leading the consulting and customer operations teams in the Americas, Europe, and Asia. Due to this success, in 2015, he was recognized as Ernst & Young Entrepreneur of the Year in Technology for the Pacific Northwest. In Today’s Episode You Will Learn:

The Salesforce MBA: What We Learned with FinancialForce, Twilio, StitchFix (Video + Transcript)

We were very happy to have the Salesforce “Mafia,” consisting of four executives–three who have since moved onto their next ventures–on the Strategy Stage so they could discuss some important lessons learned from being a part of the 19-year-old SaaS powerhouse. Leyla Seka, EVP of Appexchange/Salesforce, Tod Nielsen, President & CEO of FinancialForce; Cathy Polinsky, CTO at Stitch Fix; and George Hu, COO of Twilio, share the mistakes they made, what they loved about Salesforce’s culture, the importance of establishing priorities and V2MOM, and how they’ve applied what they’ve learned to their new companies. And if you haven’t heard: SaaStr Annual is less than one week away,  and we’ve made it bigger and better than ever! Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends like Jon MillerDavid SteinbergJennifer Tejada, and Eoghan McCabe. If you
Continue reading "The Salesforce MBA: What We Learned with FinancialForce, Twilio, StitchFix (Video + Transcript)"

The Salesforce MBA: What We Learned with FinancialForce, Twilio, StitchFix (Video + Transcript)

We were very happy to have the Salesforce “Mafia,” consisting of four executives–three who have since moved onto their next ventures–on the Strategy Stage so they could discuss some important lessons learned from being a part of the 19-year-old SaaS powerhouse. Leyla Seka, EVP of Appexchange/Salesforce, Tod Nielsen, President & CEO of FinancialForce; Cathy Polinsky, CTO at Stitch Fix; and George Hu, COO of Twilio, share the mistakes they made, what they loved about Salesforce’s culture, the importance of establishing priorities and V2MOM, and how they’ve applied what they’ve learned to their new companies. And if you haven’t heard: SaaStr Annual is less than one week away,  and we’ve made it bigger and better than ever! Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends like Jon MillerDavid SteinbergJennifer Tejada, and Eoghan McCabe. If you
Continue reading "The Salesforce MBA: What We Learned with FinancialForce, Twilio, StitchFix (Video + Transcript)"

SaaStr Podcast #159: Fred Shilmover, Founder & CEO @ InsightSquared Discusses Why CAC/LTV Is Not The Guiding Metric In SaaS

Welcome to Episode 159! Fred Shilmover is the CEO and co-founder of InsightSquared, one of Boston’s premiere tech startups paving the way in the sales intelligence space. Throughout the InsightSquared journey, Fred has raised over $25m in VC funding from the likes of DFJ, Bessemer, Salesforce, and Atlas Venture. Prior to founding InsightSquared, Fred was a corporate development associate with Salesforce Ventures, and before that he held several key roles at Bessemer Venture Partners, including associate and Director of IT. He is also a board member of TUGG, an organization that brings together tech entrepreneurs with social enterprises that support at-risk youth.   In Today’s Episode You Will Learn:

Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript)

Mark Roberge, Senior Lecturer at Harvard Business School and former CRO at Hubspot, takes the Deep Dive Stage to answer burning questions that we all have about sales and running a successful sales organization. What’s the ideal churn rate for your sales team? How do you deal with the product team blaming the sales team, and vice versa, when you don’t hit your numbers? Why should you consider account-based marketing? What’s the benefit of choosing coachability over experience when hiring salespeople? Mark answers all these questions and more in this insightful and eye-opening talk. And if you haven’t heard: SaaStr Annual is only two weeks away,  and we’ve made it bigger and better than ever! Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends like Jon MillerDavid SteinbergJennifer Tejada, and Eoghan McCabe. If you don’t
Continue reading "Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript)"