5 Things I Wished I Asked Before Switching from Employee to Founder (Video + Transcript)

Co-Founder and CEO at GoCardless, Hiroki Takeuchi and CEO and Founder at Shipamax, Jenna Brown on their switch from the employee role to the founder role and what they learned along the way. If you’re a current founder, do you agree? What lessons did you learn along the way? Also, if you didn’t join SaaStr Europa, we’re having it again in 2019. Check out ticket prices and keep your eyes on diversity and inclusion ticket updates. Seriously, who doesn’t want a good FREE reason to fly over to Paris? Transcript Hiroki Takeuchi: Thank you all for coming. So I’m Hiroki, I’m one of the co-founders and CEO of a company called GoCardless. What we do is we make it really easy for businesses to accept recurring payments. We’re based in the UK, working with about 35000 businesses, collecting six billion pounds a year, growing about 100% year over year Continue reading "5 Things I Wished I Asked Before Switching from Employee to Founder (Video + Transcript)"

10 Secrets to Putting on a Great Event

So we’ve been putting on events for a while at SaaStr.  It started off by accident — we did a meet-up in 2013 as an experiment, with no content.  And almost 400 folks came!  Then we did a second meet-up in 2014 with a little content, and it went well.  Then 2015 was the first SaaStr Annual, with ~1000 folks on site (more on that here).  Fast foward to today, and we’re planning the 5th SaaStr Annual with over 12,000 attendees.  It will be the largest non-vendor event in the world for business software, by far. But it was an accident, and personally, back in 2013 and 2014, and even 2015, I knew nothing about events, other than as an attendee.  I knew what I liked about Dreamforce, Boxworks, etc. — and what I didn’t.  So the first plan was
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The Double-Stretch Hire Rarely Works Out

Over the past years at SaaStr, we’ve summarized a lot of VP-level hiring decisions down to one strategic choice:  do you pick a Stretch VP, one that hasn’t quite done it before, a Director of Sales to be your VP of Sales, etc. …. or do you pick someone that has the Perfect LinkedIn, and has seemingly done it all?  The choice in reality is often not a choice, but rather an illusion.  Because the perfect candidate, even if she really exists, isn’t going to join your start-up.  Not until you are Coinbase, or Intercom, or Algolia, or whatever.  So that perfect LinkedIn, that seemingly perfect VP experience … well that candidate is usually either a wash-out, or someone that never really did it. A few classic posts on that “choice” here.  They are pretty good and each worth a read:

What to do Better Next Time – A Lesson from Current CEOs (Video + Transcript)

We sat down with CEOs of high-growth SaaS startups across the world on what they would do better next time. Featuring:
PJ Bouten – Co-Founder and CEO at Showpad
Hande Cilingir – Co-Founder and CEO at Insider
Frederic Plais – CEO at Platform.sh
Jason Lemkin – Founder at SaaStr
Joanne Chen – Partner at Foundation Capital Also, if you didn’t join SaaStr Europa, we’re having it again in 2019. Check out ticket prices and keep your eye diversity and inclusion ticket updates. Seriously, who doesn’t want a good FREE reason to fly over to Paris? Transcript Joanne Chen: My name is Joanne. I’m a partner of Foundation Capital and I am super excited to be here. We’re at the best SaaS conference in the world. And, the most beautiful city in the world, look at this venue. So, I think we need to give Jason and his team Continue reading "What to do Better Next Time – A Lesson from Current CEOs (Video + Transcript)"

Fireside Chat with Founder and CEO of Front, Mathilde Collin (Video + Transcript)

Our podcast host, Harry Stebbings, sat down with Mathilde Collin, CEO and Founder @ Front. We talk about her start in SaaS, why she created Front, how she consistently gets funding in every round and more. We will have fireside sessions with all the CEOs and Founders you love at SaaStr Annual 2019! Tickets are still at discounted prices and you can learn from the best in SaaS. Transcript Harry Stebbings: Ready to roll Mathilde? We’ve actually done a podcast before, many, many months ago, about 18 months ago. So, very excited to be back with Mathilde. Thank you so much for joining me today. Mathilde Collin: Thank you for having me. Harry Stebbings: Now, I think, for anyone that didn’t listen to that first show, can we go back to the early days and how you really entered the world of SaaS and came to be Continue reading "Fireside Chat with Founder and CEO of Front, Mathilde Collin (Video + Transcript)"

Assume Your Top Partners Compete With You By Year 4

I note a whole bunch of recent announcements: Salesforce is now competing with a whole ‘nother bunch of its top partners with its new High Velocity Sales Cloud.  It adds better dialer and cadence functionalities, among others, competing at least in part with a dozen or more of its top partners.  While a lot of this functionality isn’t completely new, it’s about 4 years into a wave of new innovation in the sales automation space. On a more personal note, and at the more extreme end, I note that after 11 years, DropBox plans to pilot e-signatures in their app.   After many years, Zendesk just acquired Base to enter the CRM space, now competing with many key partners, at least in part.  Twilio announced IVR as a core capability, competing in part with some of its top API partners. This is part of life in SaaS. Continue reading "Assume Your Top Partners Compete With You By Year 4"

SaaStr Podcast #191: Kyle Porter, Founder & CEO @ Salesloft Discusses Pivoting a Product Generating $7m in ARR

Welcome to Episode 191! Kyle Porter is the Founder & CEO @ Salesloft, the leading sales engagement platform delivering a better sales experience. To date, Salesloft have raised over $75m in funding from some of the best in the business including Emergence, Insight Venture Partners, Techstars and even LinkedIn. As for Kyle, he has led the team from 4 employees in 2014 to over 320 today where they have also been awarded Atlanta’s No 1 best place to work. Prior to founding Salesloft, Kyle was the Founder @ B2B camp, a conference focused on B2B revenue generating professionals. Before that he was Vice President of Marketing @ NanoLumens. In Today’s Episode We Discuss:

9 Things I Learned from Elastic’s S-1 (IPO Filing)

IPOs seem like a dime-a-dozen these days in B2B/SaaS/B2D, but Elastic was one I wanted to learn a bit more about.  Many of you like use Elastic and/or Algolia to power search on your sites and applications. A few interesting learnings for me at least:
  • TAM is What You Make It.  Elastic says its initial TAM for basic search was $3b in 2012, but today, as the company has expanded into analytics and adjacent spaces, their TAM is $45 billion.  Whatever it is — it’s larger now than when they started.  You have to kick things off with a decent TAM, but you can grow it later.  Almost everyone does, really.  More on that here.
  • Another Euro-U.S. Hybrid Win.  Netherlands + Mountain View.  I knew this, but a good reminder.  Today, most of us are grabbing pieces of the Bay
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How to Build a World Class Outbound Team with Aaron Ross, Author of Predictable Revenue (Video + Transcript)

At SaaStr Europa a few months ago, we had Aaron Ross join us in Paris to educate the evergrowing European SaaS landscape. In his session, he talks about growing and building a thriving outbound sales team. To build this team, there are three areas you need to focus on. Check out the session below to see what you could be doing to improve your sales team. Also, if you didn’t join SaaStr Europa, we’re having it again in 2019. Check out ticket prices and keep your eye diversity and inclusion ticket updates. Seriously, who doesn’t want a good FREE reason to fly over to Paris? Transcript Aaron Ross: I’m happy to be here in Paris. It’s been seven or eight years since I was here last with my little family trip. Interestingly enough, my wife was supposed to come here last night with me, but we have a baby who’s Continue reading "How to Build a World Class Outbound Team with Aaron Ross, Author of Predictable Revenue (Video + Transcript)"

The Right Way to Build A Unicorn with CEO @ Qualtrics, Ryan Smith and Jason Lemkin(Video + Transcript)

Building a “unicorn” is a viral term in SaaS right now. We would all love to have our startup known as the “Unicorn for X.” Think Meltwater or Qualtrics as great examples. To figure out how to build a unicorn, our Founder, Jason Lemkin, sat down with CEO @ Qualtrics, Ryan Smith at SaaStr Annual. We also talk about the right way to build a unicorn…because there are many ways out there on how not to become one. If you’re looking for more useful content, you should come to SaaStr Annual 2019! Tickets are still at discounted prices and you can learn from the best in SaaS. Transcript Jason Lemkin: So, I want to welcome Ryan, one of my founder’s founder. Been running Qaltrics since, out of his father’s basement, for 16 years. Crazy story. I met Ryan, a good friend of ours, Lloyd Logo does Attraction Conference, mostly Continue reading "The Right Way to Build A Unicorn with CEO @ Qualtrics, Ryan Smith and Jason Lemkin(Video + Transcript)"