After getting a demo of their new product from their Chief Data Officer (Luke Deka) while I was in Poland, I was excited to catch-up with Greg Pietruszynski, CEO of Growbots, when I got back to San Francisco.
Greg said the post was a brilliant summary of tactics that can help you focus on the right customer segments and therefore decrease long-term customer churn.
But then he said something that I thought would make a great post… it’s one thing to know who to sell to; it’s quite another to actually make the sale.
It’s yet a another to make the sale with Customer Success in mind.
Luckily, Greg agreed that this topic would make a great post.
I have a few things to say in the After Word about how churn hurts your Total Addressable Market, but until then, take it away Greg.