Finding Your Needy Niche

The following is an excerpt from The Predictable Revenue Guide To Tripling Your Sales:

Don’t let the Fear Of Missing Out (FOMO) muddy your market & message

When your company is struggling to generate quality leads, first ask yourself if you’ve found a Needy Niche. Of all the kinds of companies who could use you…and all the kinds of buyers who should want you… which ones need & want you so much that they’re willing to expend their attention, energy & money to buy and use you?Screen Shot 2014-08-19 at 2.52.01 PM

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Why Email Subject Lines Shouldn’t Be Optimized For Open Rates

my buddy Sam Laber is the director of marketing at Datanyze. (check them out for free via their free browser extension). here’s a great article he wrote on subject lines – what do you think? what strategies have consistently worked for you in the past? comment below!  

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How Do I Find My Niche? 8 Questions to Ask Yourself

As an account strategist, I often see clients with really great solutions that often go overlooked because they’re trying to talk to everybody instead of honing in on one vertical. Focusing in on a particular sector of a target market can help amplify your message to those that have a real need for your business.

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9 Key Sales Metrics to Track

Photo credit: Unsplash

When business owners and entrepreneurs ask themselves how they can increase sales, despite being proactive, many fall short of an actionable answer because they overlook the obvious: The secret to increasing sales is understanding your sales metrics. Having a good grasp of your metrics empowers you to recognize areas of improvement; crucial to increasing sales growth.

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