SaaStr Podcast #078: Kathryn Minshew, Founder & CEO @ The Muse Shares Why You Have to Make Customers Uncomfortable in the Early Days


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Welcome to Episode 78! Kathryn Minshew is the Founder & CEO of The Muse, named to Forbes’ 30 Under 30 in Media and Inc.’s 15 Women to Watch in Tech. Before founding The Muse, Kathryn worked on vaccines in Rwanda and Malawi with the Clinton Health Access Initiative and was previously at McKinsey. Kathryn has spoken at MIT and Harvard, appeared on The TODAY Show and CNN, and contributes on career and entrepreneurship to the Wall Street Journal and Harvard Business Review. Huge thanks to Adam Quinton and Sasha Orloff for the intro to Kathryn today. kathryn_minshewIn today’s episode you will learn:
How Kathryn came to found The Muse. What was the a-ha moment for her?
Why did Kathryn introduce a SaaS business model into the traditionally transactional model of recruiting? What were the benefits and how did it alter her go to market?
With no prior sales experience, how did Kathryn Continue reading "SaaStr Podcast #078: Kathryn Minshew, Founder & CEO @ The Muse Shares Why You Have to Make Customers Uncomfortable in the Early Days"

The 2 Biggest FLSA Threats to Startups and Tech Companies


This post is by Myranda Mondry from Openview Labs


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The Fair Labor Standards Act has been in the news a lot recently, and while the December 1 deadline for the new overtime rule (which would have boosted the overtime threshold from $23,660 to $47,467), that doesn’t mean business owners have a get-out-of-jail-free card when it comes to labor laws. Experts estimate that 8 million employees are currently considered misclassified. No matter what the overtime threshold, employee misclassification is still one of the deadliest sins of the FLSA — especially in the tech industry. Not only can employee misclassification result in a hefty lawsuit — costing you tens of thousands of dollars in fines and employee back wages — but most business owners don’t even realize their employees are classified incorrectly. Unfortunately, ignorance of the law is not a valid defense. FLSA wage and hour lawsuits are already on the rise and misclassification is an ever present threat. Employment experts
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What Our Business Strategy Would Be if We Started Again From Scratch


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Every Friday, we’re answering your questions about business, startups, customer success and more. Happy Friday! This week’s question comes from Sébastien Tromp, who asks: If I had to start all over, here are the most high-ROI tasks that I’d work on from day one: Product:
  • Start with customer development well before we start product development. Learn everything we possibly can about our customers, including their pains, challenges and goals, and the exact way that they talk about those things.
  • Built iteratively rather than spending too long and too much on a massive design at the start.
  • Never stop aggressively collecting customer feedback and improving the product, but as we go along, learn to differentiate high-value customers from tire-kickers, and focus on feedback from the former.
Marketing:

Sean Ellis, Founder & CEO of GrowthHackers: Building a Company Wide Growth Culture (Video + Transcript)


This post is by Gretchen DeKnikker from SaaStr


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Everybody wants to propel their business to gargantuan levels of success, but instilling a strong culture of growth that motivates each person in the company requires very deliberate action and a comprehensive strategy. In this session Sean Ellis, Founder and CEO of GrowthHackers shares his advice to cultivate growth (hint: you need to do A LOT of testing). For Sean, this means writing down and creating a backlog of idea, and testing them within the ICE framework, which allows you to rate an idea based on its impact, the confidence it gives you (how much data is there to support it?), and ease in which the test can be run. Sean also covers how to create a dedicated growth team and what characteristics the “growth master” should possess to ensure growth remains a top priority without interfering with other projects. Check out the full transcript below! You can see Sean’s slides
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VCs Weigh In: An Inside Look at What’s Fueling the Sales & Marketing Technology Market


This post is by Devon McDonald from Openview Labs


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This past November, I had the great honor of participating in SiriusDecisions‘ Tech Exchange. Specifically, I was asked to share collective thoughts from OpenView on the ever-evolving sales and marketing technology landscape. Here, I’ve provided a sampling of the most insightful feedback gathered from across our firm.

What are the biggest changes in the B2B sales / marketing tech market you’ve seen over the past few years?

blake-bartlett-500-400x500“There is a lot of fragmentation in the market with players slicing off smaller and smaller pieces of the marketing tech stack. While this does create opportunity for best of breed solutions, increasing fragmentation is frustrating for marketers who need to bring the entire stack together. Essentially, sprawl is creating tool fatigue.

– Blake Bartlett, Partner, OpenView

ariel-winton-500-400x500“The sales acceleration and enablement space went from non-existent to very crowded. VPs of Sales are gaining buying power, whereas VPs of Marketing used to

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Our Own Harry Stebbings Joins Atomico!


This post is by Jason Lemkin from SaaStr


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Harry Stebbings, who has done a jaw-droppingly good job of entirely running, scaling and building the SaaStr Podcast — in addition to the #1 listened to VC podcast, Twenty Minute VC on TechCrunch — has joined Atomico, one of the largest VC firms in the world.  Atomico was co-founded by Niklas Zennstrom, founder of Skype, and I’m proud to be co-investors with them in Automile and other SaaS leaders. I was an early guest on Twenty Minute VC back in July of 2015, and like many was inspired by Harry’s quick insights, quick wit, and deep passion for the industry.  As were many others, from Brad Feld to Mark Suster. screen-shot-2016-12-01-at-6-32-19-am Harry’s particular passion even at the age of 19 back then (or perhaps 18?) was around SaaS.  We kept in close touch on many things, and he was gracious enough to take everything learned from 20VC and build on
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Continue reading "Our Own Harry Stebbings Joins Atomico!"

Our Own Harry Stebbings Joins Atomico!


This post is by Jason Lemkin from SaaStr


Click here to view on the original site: Original Post




Harry Stebbings, who has done a jaw-droppingly good job of entirely running, scaling and building the SaaStr Podcast — in addition to the #1 listened to VC podcast, Twenty Minute VC on TechCrunch — has joined Atomico, one of the largest VC firms in the world.  Atomico was co-founded by Niklas Zennstrom, founder of Skype, and I’m proud to be co-investors with them in Automile and other SaaS leaders. I was an early guest on Twenty Minute VC back in July of 2015, and like many was inspired by Harry’s quick insights, quick wit, and deep passion for the industry.  As were many others, from Brad Feld to Mark Suster. screen-shot-2016-12-01-at-6-32-19-am Harry’s particular passion even at the age of 19 back then (or perhaps 18?) was around SaaS.  We kept in close touch on many things, and he was gracious enough to take everything learned from 20VC and build on
screen-shot-2016-12-01-at-6-44-49-am
Continue reading "Our Own Harry Stebbings Joins Atomico!"

Winning with Data Available on Audible


This post is by Tomasz Tunguz from Tomasz Tunguz


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In June, Frank Bien and I published our book, Winning with Data. It describes through case studies how some of the most successful startups use data to create sustainable competitive advantage. Since then, we’ve sold thousands of copies. Today, we’re releasing an Audible version of the book. I have 8 free copies to give away to readers. If you’d like to throw your hat in the ring for one of the codes, please answer a one question survey about SaaS startups.

Winning with Data Available on Audible


This post is by Tomasz Tunguz from Tomasz Tunguz


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In June, Frank Bien and I published our book, Winning with Data. It describes through case studies how some of the most successful startups use data to create sustainable competitive advantage. Since then, we’ve sold thousands of copies. Today, we’re releasing an Audible version of the book. I have 8 free copies to give away to readers. If you’d like to throw your hat in the ring for one of the codes, please answer a one question survey about SaaS startups. I’ll select 8 respondents at random and send out the codes next week. Just a reminder that you’ll need an Audible account to claim the code. It’s been wonderful to see the reactions to the book. Thanks to everybody who’s supported the effort.

Winning with Data Available on Audible


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In June, Frank Bien and I published our book, Winning with Data. It describes through case studies how some of the most successful startups use data to create sustainable competitive advantage. Since then, we’ve sold thousands of copies. Today, we’re releasing an Audible version of the book. I have 8 free copies to give away to readers. If you’d like to throw your hat in the ring for one of the codes, please answer a one question survey about SaaS startups. I’ll select 8 respondents at random and send out the codes next week. Just a reminder that you’ll need an Audible account to claim the code. It’s been wonderful to see the reactions to the book. Thanks to everybody who’s supported the effort.