Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services.
When your audience is not engaged, you are losing out on a huge opportunity to generate leads and build interest in your product.
In collaboration with Diana Ohlhaver, we’ve put together 6 simple trade show tips that will go a long way toward making your next conference or trade show sales booth presentation more effective and profitable.
1. Engage with as many people as possible before or at the start of the event.
The talented Courtney Muniz during one of the conferences we attended this past year reached out to every single individual on the attendee list through Twitter, LinkedIn or e-mail before the event and was able to persuade over 25% of the attendees to come by our booth and learn about what we do at Continue reading "6 Trade Show Tips for a Breakout Sales Booth"