one clear sign that you’re a “nice-to-have”:
everyone you show it to says “cool!” but no one buys.
in this excerpt of “From Impossible to Inevitable“, jason lemkin and i talk about how to be a “need-to-have”.
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a frustrating part of life is that “comfort is the enemy of growth.”
at some point, you plateau. probably more than once – either in sales, energy or innovation. even life. everyone does. you feel stuck and nothing seems to kick-start growth again.
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today’s the deadline for jason lemkin and me to turn in the manuscript of our book, entitled From Impossible To Inevitable: How HyperGrowth Companies Create Predictable Revenue.
Read more on books, training + silicon valley’s best practices…
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who among us hasn’t had a day when we wish we could hit rewind? but one thing is for sure: it’s easier to learn from failure; what went wrong is obvious & leaves a resounding impression you can’t ignore.
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The following is an excerpt from The Predictable Revenue Guide To Tripling Your Sales:
Don’t let the Fear Of Missing Out (FOMO) muddy your market & message
When your company is struggling to generate quality leads, first ask yourself if you’ve found a Needy Niche. Of all the kinds of companies who could use you…and all the kinds of buyers who should want you… which ones need & want you so much that they’re willing to expend their attention, energy & money to buy and use you?
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my buddy Sam Laber is the director of marketing at Datanyze. (check them out for free via their free browser extension). here’s a great article he wrote on subject lines – what do you think? what strategies have consistently worked for you in the past? comment below!
Read more on Why Email Subject Lines Shouldn’t Be Optimized For Open Rates…
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