Fundraising: Loopio’s Journey from Bootstrapped to Funded Outside the Valley [Podcast]

Fundraising is an essential part of running a startup these days. OpenView’s Ricky Pelletier breaks down the fundraising process and what to be aware of when negotiating with a VC. Then we hear from Zak Hemraj, Loopio Co-founder & CEO, about how his company went from bootstrapped to funded outside the Valley and the lessons learned along the way. Prefer to listen in iTunes? Listen to the episode here.
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Pricing Insights from 1,800 SaaS Companies

In November 2016, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how to take their pricing to the next level. Now a year and a half later, we’ve had 1,800 SaaS companies participate. This dataset offers a unique vantage point into how SaaS companies approach their pricing and packaging. After crunching the numbers, here’s what we learned.

There’s still untapped opportunity to improve pricing

Our pricing calculator graded companies on a scale from 0 to 100 based on their pricing capabilities. To achieve an Excellent score of 80 or above, companies needed to hone their target market and buyer, conduct pricing research and/or testing, and have a process for revisiting pricing over time. Only 4% of companies actually received an Excellent score. Later stage companies were a bit better than their early and expansion stage peers, but even the vast majority of
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CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast]

OpenView’s Blake Bartlett discusses how a company’s go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC. Prefer to listen on iTunes? Click here to listen.
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Diversity: How to Create Open and Inclusive Workplaces [Podcast]

Building diverse and inclusive teams is a goal we should all strive towards. But how do you actually create an environment that fosters diversity? Ginny Fahs, co-founder of #MovingForward, explains how VCs can create a plan to foster diverse, inclusive and harassment-free workplaces. Applied’s co-founder & CEO Kate Glazebrook also joins us to discuss actions startups can take to remove hidden biases in the hiring process. Prefer to listen on iTunes? Access the episode here.
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Burn: VTS’ Story on Driving Efficiency During a Merger [Podcast]

How much or how little should a company burn? Adam Marcus, Managing Partner at OpenView, discusses the role of burn in a startup and how to determine the right time to raise a next round. Then we’ll hear from Nick Romito, Founder & CEO of VTS, on the tactics he used to find efficiencies after merging with their closest competitor. Prefer to listen in iTunes? Access the episode here.
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Retention: How Lessonly Built an Insanely Loyal User Base [Podcast]

While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly’s CEO & COO about how they built (and retained) a loyal user base.     Prefer to listen on iTunes? Click here.
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What I Learned from OpenView’s Product-Led Growth Summit

On May 9th, OpenView convened 100+ SaaS leaders from our portfolio and network for our second annual Product-Led Growth Summit in San Francisco. The event and proceeding ‘Growth Office Hours’ were filled to the brim with new connections, sage advice and in-the-trenches stories from operators. Here are our most important takeaways. Darius Kyle Brian PLG Summit

First off, what the heck is Product-Led Growth?

Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog. Here at OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth. Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an
Elena Verna PLG Quote
Todd Jackson PLG Quote
Merci Grace PLG Quote
Tomer Cohen PLG Quote
Brian Blafour PLG Quote
Dannie Chu PLG Quote
Ashik Ahmed PLG Quote
PLG Ashley Tope
Tope Awotona PLG Quote
Andy Wilson PLG Quote
Continue reading "What I Learned from OpenView’s Product-Led Growth Summit"

What I Learned from OpenView’s Product-Led Growth Summit

On May 9th, OpenView convened 100+ SaaS leaders from our portfolio and network for our second annual Product-Led Growth Summit in San Francisco. The event and proceeding ‘Growth Office Hours’ were filled to the brim with new connections, sage advice and in-the-trenches stories from operators. Here are our most important takeaways. Darius Kyle Brian PLG Summit

First off, what the heck is Product-Led Growth?

Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog. Here at OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth. Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an
Elena Verna PLG Quote
Todd Jackson PLG Quote
Merci Grace PLG Quote
Tomer Cohen PLG Quote
Brian Blafour PLG Quote
Dannie Chu PLG Quote
Ashik Ahmed PLG Quote
PLG Ashley Tope
Tope Awotona PLG Quote
Andy Wilson PLG Quote
Continue reading "What I Learned from OpenView’s Product-Led Growth Summit"

Sales & Marketing Spend: How Lucidchart Scaled to 10M Users with Zero Burn [Podcast]

Sales and marketing spend is and should be top of mind for sales leaders. On the BUILD podcast, Liz Cain, Partner at OpenView, discusses how and why companies waste resources. Later on we chat with Dave Grow, President & COO at Lucidchart, to learn from his experience scaling the company to 10M users with few wasted resources. Prefer to listen on iTunes? Access the episode here.  
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The 2018 Ultimate Guide to Artificial Intelligence

Editor’s Note: You can read our 2017 Ultimate Artificial Intelligence Resources Guide here. 2017 was a big year for artificial intelligence. We saw the first human Go player defeated by a machine (AlphaGo), Saudi Arabia grant citizenship to an ‘empty-eyed humanoid’ named Sophia and – more practically – the expansion of ‘smart speakers’ like Google Home and Amazon Echo. From agricultural software to B2B marketing applications, from robotics to medical care, last year’s achievements shifted the perception of AI from an emerging technology to a maturing market segment. There is no doubt that in 2018 the ‘race for AI‘ will continue to guide startup companies and tech giants alike to push to achieve that next big breakthrough. But, as the focus on AI continues to intensify, one top challenge remains: the already visible shortage of qualified AI talent. To put this into perspective, a 2017 New York Times
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