Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand


This post is by Amanda Nielsen from Openview Labs


Click here to view on the original site: Original Post




When you think of a brand, what do you think of? Maybe you think of the bright, golden arches of McDonald’s. The Nike swoosh. The sleek, minimalist designs that make up the Apple brand. Whatever you thought of, it probably involved simple, easily-recognizable visuals. There’s a common misconception that branding is composed of only logos, fonts and colors. Although those ascetic components are important, the anatomy of a successful brand goes much deeper. In the B2B industry especially, many marketers have forgotten about branding in an effort to become more data-driven. Marketing strategies are guided primarily by things that are tangible, measurable and easy to understand. Plus, the industry, full of need-based products and services like manufacturing and medical technology, isn’t exactly glamorous — and figuring out how to build an impactful brand around these kinds of things can be tricky. As a result, many of today’s B2B brands
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How to Translate Freemium To Any Business Model


This post is by Amanda Nielsen from Openview Labs


Click here to view on the original site: Original Post




Editor’s Note: This article first appeared on New Breed’s blog here It may seem counterintuitive to offer part of your product or service for free, but sometimes, it can be the most powerful marketing strategy at your disposal. Freemium, a combination of “free” and “premium” is a business model used widely by software companies to promote product led growth. The idea behind freemium is this: By enabling prospective buyers to test out the software for free, you’ll show the value in it before they ever spend a dime. Eventually, they’ll hit a paywall where they can’t access certain key features without purchasing the premium product. Because they’ve experienced the benefits of the free version, paying for the upgrade feels like a natural next step. If that seems dubious to you, think again; countless companies, including DropBox, Hulu, LinkedIn and MailChimp, have seen major success with this model. It
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4 Secrets to B2B SaaS Growth


This post is by Amanda Nielsen from Openview Labs


Click here to view on the original site: Original Post




Editor’s Note: This article appeared on New Breed’s blog here B2B SaaS growth can be an intricate puzzle. Growth requires going beyond customer acquisition. It requires communication, retention, teamwork, alignment, and so much more. But that doesn’t mean it’s a puzzle you can’t solve. We’ve outlined our secrets to B2B SaaS growth that fall outside the normal discourse of lead generation and team alignment.

1. Understand Your Niche

Ready-to-use SaaS products service a specific need — they’re more enticing than creating software or purchasing an in-house product and versatile enough to offer a comprehensive solution but still specialized enough to provide a unique value proposition. For these reasons, SaaS products, when correctly marketed and sold, can be in extremely high demand. It’s hard to be successful as a SaaS company if you spread yourself too thin. In other words, if you try to offer a wide range of basic
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How to Identify a Product Qualified Lead (PQL)


This post is by Amanda Nielsen from Openview Labs


Click here to view on the original site: Original Post




Editor’s Note: This article first appeared on the New Breed blog here. The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates quickly, and a new type of qualified lead has joined our ranks. The product qualified lead, or PQL, is used to identify a prospect that has signed up to use your software firsthand and provides even greater visibility into buying intent based on how they’ve interacted with your actual product. So move aside MQL! Let’s explore how to identify a product qualified lead.

Why PQL?

Thanks to the internet, buyers have access to more information today than any previous generation. Everything they need to research your product and assist in
Continue reading "How to Identify a Product Qualified Lead (PQL)"

How to Identify a Product Qualified Lead (PQL)


This post is by Amanda Nielsen from Openview Labs


Click here to view on the original site: Original Post




Editor’s Note: This article first appeared on the New Breed blog here. The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates quickly, and a new type of qualified lead has joined our ranks. The product qualified lead, or PQL, is used to identify a prospect that has signed up to use your software firsthand and provides even greater visibility into buying intent based on how they’ve interacted with your actual product. So move aside MQL! Let’s explore how to identify a product qualified lead.

Why PQL?

Thanks to the internet, buyers have access to more information today than any previous generation. Everything they need to research your product and assist in
Continue reading "How to Identify a Product Qualified Lead (PQL)"