This post is by Kyle Poyar from Openview Labs
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OpenView’s Blake Bartlett discusses how a company’s go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC. Prefer to listen on iTunes? Click here to listen. The post CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast] appeared first on OpenView Labs.