Going Global: When do you create a local marketing presence?

Editor’s Note: This post is part two of a three part series covering global marketing expansion. You can read the first article in this series here. In part 1 of this series we discussed the benefits of centralized marketing and the reach that centralized teams can have on a global basis. In this article, we’ll discuss the tipping point for going global. Despite the effectiveness of a centralized team, at some point going local makes sense. The term “going local” is really the key term. If you are operating correctly, your company already has a strong global footprint, most likely in English, and most likely in American English. The key is to decide when to segment your marketing efforts and “go local” to serve markets that are under-represented in your revenue mix. This terminology nuance is important to note especially when dealing with internal stakeholders. Many sales organizations will not realize
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A partner in a top tier VC who funded our competitor is interested to invest on us and even gave us couple of good intro to potential customers. He claims they have separate funds in different locations, so it’s not a conflict. Should I trust him?

Maybe. A few thoughts:

A partner in a top tier VC who funded our competitor is interested to invest on us and even gave us couple of good intro to potential customers. He claims they have separate funds in different locations, so it’s not a conflict. Should I trust him?

Maybe. A few thoughts:

What did it feel like to exit on your first business?

Much better the first time than the second. The first time we sold, I had far exceeded any expectations I had as a founder. First, I barely believed I could be a founder at all. And second, with zero life savings and no “wins” to my name, selling for $50m in 12 months seemed amazing. Indeed it was. I didn’t work for a year, I made my better half breakfast every day, I was in great shape. The second time though, I knew. I knew how far the team and I could go. Once you know you can do it, it’s not quite as special. It becomes a business decision, and one with mixed emotions. View original question on quora The post What did it feel like to exit on your first business? appeared first on SaaStr.

What did it feel like to exit on your first business?

Much better the first time than the second. The first time we sold, I had far exceeded any expectations I had as a founder. First, I barely believed I could be a founder at all. And second, with zero life savings and no “wins” to my name, selling for $50m in 12 months seemed amazing. Indeed it was. I didn’t work for a year, I made my better half breakfast every day, I was in great shape. The second time though, I knew. I knew how far the team and I could go. Once you know you can do it, it’s not quite as special. It becomes a business decision, and one with mixed emotions. View original question on quora The post What did it feel like to exit on your first business? appeared first on SaaStr.

What do you think of Arlan Hamilton’s investment thesis that “because Black women have had to make do with less for centuries, giving them early stage VC on par with their white male counterparts has the potential to lead to outsized returns?”

I think it’s a very good thesis. The markets are flooded with 200–500+ new seed funds, and it’s hard enough to make money in venture in general. Even doubling your money in venture is tough. One good, if nonobvious strategy, is to invest in folks that aren’t “insiders”. Because insiders are flooded with access to capital today. Overwhelmed with it. And among other things, this likely will depress returns. I’ve done different versions of this “outsider” investment thesis myself, both for a while with international founders who had strong early traction but lacked Bay Area connections, and with a few other groups as well. YCombinator did this in its early days, in a sense too, empowering college students from MIT and others who might never have thought they could really do a start-up. Those early YC investments (Dropbox, Airbnb, Twitch, Reddit, etc) have done rather well. She should get access Continue reading "What do you think of Arlan Hamilton’s investment thesis that “because Black women have had to make do with less for centuries, giving them early stage VC on par with their white male counterparts has the potential to lead to outsized returns?”"

1,467 Folks Coming to SaaStr Europa in Paris on 14-15 June! Grab Any Final Tickets Left!

Ok so not sure where everyone is going to fit, but we’ve crossed 1,467 tickets to our first ever SaaStr Europa!  We’ll kick things off with a Big Party at The Family on 14 June with Jason, Harry Stebbings, Dayna Rothman and the whole SaaStr crew … and then an all-day and all-night set of dual-tracked content with the leaders in SaaS on 15 June. We’re starting off extra-early now with two bonus Breakfast Quick Start sessions on getting more leads and customers from veterans of Pipedrive, Intuit and Automile …. and then we’ll go all day until 4pm, when we’ll switch and have 10 of the Top VCs and VC firms pitch you! We know some folks won’t show but 1,467 is already close to max max max capacity for the venue so grab a last ticket ASAP here. We also have reserved 50 additional no cost Inclusion
Continue reading "1,467 Folks Coming to SaaStr Europa in Paris on 14-15 June! Grab Any Final Tickets Left!"

1,467 Folks Coming to SaaStr Europa in Paris on 14-15 June! Grab Any Final Tickets Left!

Ok so not sure where everyone is going to fit, but we’ve crossed 1,467 tickets to our first ever SaaStr Europa!  We’ll kick things off with a Big Party at The Family on 14 June with Jason, Harry Stebbings, Dayna Rothman and the whole SaaStr crew … and then an all-day and all-night set of dual-tracked content with the leaders in SaaS on 15 June. We’re starting off extra-early now with two bonus Breakfast Quick Start sessions on getting more leads and customers from veterans of Pipedrive, Intuit and Automile …. and then we’ll go all day until 4pm, when we’ll switch and have 10 of the Top VCs and VC firms pitch you! We know some folks won’t show but 1,467 is already close to max max max capacity for the venue so grab a last ticket ASAP here. We also have reserved 50 additional no cost Inclusion
Continue reading "1,467 Folks Coming to SaaStr Europa in Paris on 14-15 June! Grab Any Final Tickets Left!"

Burn: VTS’ Story on Driving Efficiency During a Merger [Podcast]

How much or how little should a company burn? Adam Marcus, Managing Partner at OpenView, discusses the role of burn in a startup and how to determine the right time to raise a next round. Then we’ll hear from Nick Romito, Founder & CEO of VTS, on the tactics he used to find efficiencies after merging with their closest competitor. Prefer to listen in iTunes? Access the episode here.
The post Burn: VTS’ Story on Driving Efficiency During a Merger [Podcast] appeared first on OpenView Labs.