- Workday solves the problems for the CFO and SVP HR.
- Salesforce solves the problems for the CRO/SVP Sales.
- Concur solves a different set of problems for the CFO.
- Ariba solves a set of problems for CAO and CFO.
- Marketo solves a set of problems for a VPM and sometimes CMO.
- Omniture/Adobe Marketing Cloud is ooold, but is loved by many CMOs.
- Successfactors, Taleo, etc. solve a big set of problems for SVP of HR.
They care about having a senior level executive’s problems solved. Especially, at the most senior levels.