don’t believe Appropriate Experience matters, but if you believe it matters but just can’t wrap your head around the concept, here’s something that might help you figure it out.
You’ve Had an Inappropriate ExperienceHave you ever used a product or consumed a service where you got what you needed out of it – you achieved your Required Outcome – but something was… off? The product or service did what it said it would do… but it just didn’t feel right. You’ve been there. We all have.
Quantifiable FeelingsSo you looked for a product or service vendor that would not just give you the Required Outcome, but would give you that outcome in a way that feels right. And even though I said “feels right,” it’s not just a feeling… it’s a quantifiable list of requirements around the experience that – when you can’t check all the boxes – makes you “feel” like something was off. So the vendor you started a new relationship with would help you achieve not just your Required Outcome, but give you that outcome in an appropriate way.
Greener PasturesThat new vendor provided you with an Appropriate Experience. And then you felt successful. Don’t overthink this concept, it’s very simple. But definitely think about it. Need incentive? Think about this.
Get RealHow many of your customers – right now – are achieving their Required Outcome in their relationship with you, but aren’t getting their Appropriate Experience and are looking for a vendor that can give them both? Those customers are a churn threat, even though you may see them as “healthy” or “successful” because you’re giving them their Required Outcome. Now you know why your “successful” customers churn, fail to renew, or otherwise stop doing business with you.
Take ActionOkay, now you get it (I hope)… but where do you go from here? Here’s a list of additional resources that will help you better understand the concept of Desired Outcome, your customer’s Appropriate Experience, and how to put that knowledge into action:
- Desired Outcome is a Transformative Concept
- Those aren’t Problems. Those are Customers!
- The Process for Discovering your Customer’s Desired Outcome
- Logical Customer Segmentation: The Key to Scaling Customer Success