A Conversation, Not an Interview: Thoughts on Effective Qualification From Lighter Capital’s Allen Johnson

Qualifying prospects can often appear, at least on paper, feel like a one dimensional task. Get your prospect on the phone and ask them your company’s set of predetermined qualifying questions. Budget, need, authority, timing, anyone? The post A Conversation, Not an Interview: Thoughts on Effective Qualification From Lighter Capital’s Allen Johnson appeared first on Predictable Revenue.

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