- So first, find great salespeople. People that can push through all the NOs. That can make prospects love them, and your product.
- And second, value them. The best ones are worth so, so much. Don’t overpay them as a % of the revenue they bring in. But if they bring in a ton — make sure they make a ton.
- third, give them a career path. All those NOs? One incentive to push through is the chance for a promotion.
Yes. Boy sales is hard. It’s being told No a lot. It’s have literal, or virtual, doors shut on your face. It’s figuring out how not to be a pest — yet still be a pest. It actually doesn’t get that much easier over time, either. Yes, once you have a brand, and inbound leads, the engine gets more established. But then you raise the quotas, and sales is still hard. And then, the easy accounts are already in play for the SDRs. So outbound gets harder, too, later often.