This post is by Jason Lemkin from SaaStr
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About 24 months ago, we crossed 2,000,000 views on Quora.
Then, 15 months ago, we crossed 5,000,000 views on Quora.
A little less than 7 months ago, we “celebrated” passing 10,000,000 views on Quora.
As of today, we’ve doubled again to 20,000,000 views, or about 10x in 24 months:
This isn’t SaaS and again, the learnings are limited. But it’s similar in one sense at least: in the past 7 months, more people have read SaaStr content on Quora than the previous 4 years combined. You get the same sort of effect in SaaS … for quite a few years, you’ll have more customers buy your product in the preceding 12 months than all other years combined.
The other key similarity is this: your markets will expand, given time. Start off, usually, with a niche. That niche may be larger than you anticipated. And then — that niche may grow itself into something less niche.
Looking forward to seeing 5,000 of you in person next week at the SaaStr Annual.