How I Created A $350 Million Software Company Knowing Nothing About Software

shutterstock_240136183 I’ve always wanted to make a lot of money, have people pay a lot of attention to me and do a lot of exciting things. I just never knew how. Many of my friends who are founders of their own companies tell me how they exhibited the entrepreneurial spirit as a kid — they sold candy out of their backpacks, had a landscaping business during the summer, etc. They created value and… Read More

Having Success With Code Bootcamps: Where To Work As A Bootcamp Grad

The following is part three of a guest post series by Rob Gonzalez. You can find part 1 here and part 2 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding Salsify, Rob...

Having Success With Code Bootcamps: Hiring Lessons For Employers

The following is part two of a guest post series by Rob Gonzalez. You can find part 1 here and part 3 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding Salsify,...

What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer

Overview The old formula that everyone uses for customer lifetime value (LTV)) –average gross profit per customer divided by churn – ceases to work properly when you have very long customer lifetimes and negative churn. LTV can become infinite, which clearly doesn’t reflect reality. This post offers a new way to calculate LTV based on discounted...

A Guide: Successfully Hiring Code Bootcamp Grads

The following is part 1 of a guest post series by Rob Gonzalez. You can find part 2 here and part 3 here. Rob is the co-founder of Salsify, a leading cloud-based product content management and syndication solution that I invested in in 2013 and where I currently serve on the board. Prior to founding...

12 Tactics to Perfect your Interviewing Process

“Talent is the limiting resource in everything we do right now.” If that observation rings true, you’re not alone. Despite every effort, most startups struggle to hire the best people. My partners and I believe developing a competency in hiring is one of the most important skills a founder can develop. And, while most founders we...

How LogMeIn Uses Personalized Sales Formulas

Josh Allen is a sales leadership veteran. From inside sales rep to manager to EMEA sales director to current VP of Sales at LogMeIn, Josh has a track record of leading successful teams. We recently sat down to discuss how he thinks about and measures KPIs for his sales reps.

(Note: LogMeIn is a remote access software/SaaS company with a higher-volume, lower-ASP model.)

Josh and LogMeIn have departed from traditional (one-size-fits-all) sales KPIs in favor of customized metrics for each and every sales rep.

"We've tried cookie cutter KPIs – for example, everybody has to make 60 dials a day, create 5 new opportunities a week, etc.  But when you apply KPIs broadly across different sales teams, and try to graph it, you're going to have people who are on the high end and the low end. And very few people who are actually meeting the target."

Rather than apply

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