This post is by Aaron Ross from Predictable Revenue
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The following is an excerpt from The Predictable Revenue Guide To Tripling Your Sales:
Don’t let the Fear Of Missing Out (FOMO) muddy your market & message
When your company is struggling to generate quality leads, first ask yourself if you’ve found a Needy Niche. Of all the kinds of companies who could use you…and all the kinds of buyers who should want you… which ones need & want you so much that they’re willing to expend their attention, energy & money to buy and use you?