The SaaS Success Database

unicorn-money What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex — and fascinating — question in a recent TechCrunch post, The SaaS Adventure. To recap: We’ve observed seven key phases in most SaaS companies’ go-to-market success. We dubbed this journey the “SaaS Adventure,” which is broadly how we… Read More

The Math Behind SaaS Startup Customer Lifetime Value

mathematics One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

Finding Your Needy Niche

The following is an excerpt from The Predictable Revenue Guide To Tripling Your Sales:

Don’t let the Fear Of Missing Out (FOMO) muddy your market & message

When your company is struggling to generate quality leads, first ask yourself if you’ve found a Needy Niche. Of all the kinds of companies who could use you…and all the kinds of buyers who should want you… which ones need & want you so much that they’re willing to expend their attention, energy & money to buy and use you?Screen Shot 2014-08-19 at 2.52.01 PM

Read more on Finding Your Needy Niche…

The post Finding Your Needy Niche appeared first on Predictable Revenue.

Dropbox’s Wall Street Challenge

Dropbox Dropbox boasts a valuation in the $10 billion range. Last February the company hired a new CFO, which for many startups is a signal that their IPO moment is coming sooner rather than later. Nobody knows for sure of course, and Dropbox isn’t talking, but if the company does decide to move forward with a flotation, it could face several challenges in spite of its strong market presence.… Read More