books, training + silicon valley’s best practices


This post is by Aaron Ross from Predictable Revenue


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Screen Shot 2015-08-30 at 1.21.07 PM

bag the PredRev bundle discount by 8/31

today’s the deadline for jason lemkin and me to turn in the manuscript of our book, entitled From Impossible To Inevitable: How HyperGrowth Companies Create Predictable Revenue.

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The post books, training + silicon valley’s best practices appeared first on Predictable Revenue.

Why Skillful Fundraising is a Huge Competitive Advantage


This post is by Tomasz Tunguz from Tomasz Tunguz


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During their fundraising processes, founders often tell me “I’d really like to get back to building the business.” I’m certain it’s true. Every founder surely would certainly rather be building their product and company than fundraising. Nevertheless, a founder skilled in fundraising can create enormous leverage for their business and develop unassailable competitive advantages. This is why it’s critical for early stage founders to invest time to perfect their pitches.

Why Skillful Fundraising is a Huge Competitive Advantage


This post is by Tomasz Tunguz from Tomasz Tunguz


Click here to view on the original site: Original Post




During their fundraising processes, founders often tell me “I’d really like to get back to building the business.” I’m certain it’s true. Every founder surely would certainly rather be building their product and company than fundraising. Nevertheless, a founder skilled in fundraising can create enormous leverage for their business and develop unassailable competitive advantages. This is why it’s critical for early stage founders to invest time to perfect their pitches. Let’s suppose we have two founders who operate identical and competing businesses. One of these two founders, who started a business called Turbo, raises capital better than the other by 15%. This deftness manifests as 15% larger rounds. So over the life of the company, Turbo business raises 15% more than Standard. That may not seem like much, but the chart above demonstrates that compounding this 15% advantage over six years results in a 50% larger business for the Continue reading "Why Skillful Fundraising is a Huge Competitive Advantage"

The SaaS Success Database


This post is by Neeraj Agrawal,Logan Bartlett from SaaS – TechCrunch


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unicorn-money What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex — and fascinating — question in a recent TechCrunch post, The SaaS Adventure. To recap: We’ve observed seven key phases in most SaaS companies’ go-to-market success. We dubbed this journey the “SaaS Adventure,” which is broadly how we… Read More

The Math Behind SaaS Startup Customer Lifetime Value


This post is by Tomasz Tunguz from SaaS – TechCrunch


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mathematics One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

Why Bottoms Up Selling is a Fundamental Shift in SaaS


This post is by Tomasz Tunguz from Tomasz Tunguz


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Much has been written about the consumerization of IT, the movement fueling many SaaS startup’s growth by targeting individuals in a target customer called B2C2B, rather than selling top down. But until yesterday, I hadn’t found anyone who had quantified the size of the movement. In mid-2014, CEB published Harnessing Business-Led IT to answer this question. While the entire report is worth reading, the chart above answers the particular question above.

Why Bottoms Up Selling is a Fundamental Shift in SaaS


This post is by Tomasz Tunguz from Tomasz Tunguz


Click here to view on the original site: Original Post




Much has been written about the consumerization of IT, the movement fueling many SaaS startup’s growth by targeting individuals in a target customer called B2C2B, rather than selling top down. But until yesterday, I hadn’t found anyone who had quantified the size of the movement. In mid-2014, CEB published Harnessing Business-Led IT to answer this question. While the entire report is worth reading, the chart above answers the particular question above. Just how big is B2C2B? About 30% of IT spend. In their research, CEB discovered that for every dollar of IT spend, another 40 cents are spent by line of business owners buying software directly. In addition, the data illustrates this pattern of software purchasing spans most of the key departments within a company. While sales and marketing top the list, finance, engineering and HR also buy software this way. As the report indicates, IT purchasing occurs Continue reading "Why Bottoms Up Selling is a Fundamental Shift in SaaS"

Four Important Data Points about Purchasing Behavior in SaaS


This post is by Tomasz Tunguz from Tomasz Tunguz


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The SaaS ecosystem has been evolving incredibly quickly. Most of the time, the changes in the ecosystem are embodied in one particular company which grows exceptionally quickly. Focusing on these fast-growers, the macro shifts can be hard to discern. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. These are the points that I found most interesting. First, most companies, irrespective of size from 1-4k+ employees, use 14 SaaS applications.

Four Important Data Points about Purchasing Behavior in SaaS


This post is by Tomasz Tunguz from Tomasz Tunguz


Click here to view on the original site: Original Post




The SaaS ecosystem has been evolving incredibly quickly. Most of the time, the changes in the ecosystem are embodied in one particular company which grows exceptionally quickly. Focusing on these fast-growers, the macro shifts can be hard to discern. Last week, Okta released a report Business at Work sweeps across SaaS to reveal these recent evolutions. These are the points that I found most interesting. First, most companies, irrespective of size from 1-4k+ employees, use 14 SaaS applications. Though the report doesn’t detail these 14 products, I suspect there is a remarkable consistency across companies in which applications those are. Here’s my stab at that list: CRM, Marketing Automation, ERP, Expense Management, Analytics, Email, Collaboration, Document Storage, Payroll, HRIS, ATS, IaaS, Customer Support, Recruiting. SaaS startups are either competing within these categories or creating a new category. The consistency of 14 apps underscores the importance of category creation for SaaS
Continue reading "Four Important Data Points about Purchasing Behavior in SaaS"