Getting feedback – Dos and Don’ts


As product companies we build products to meet a need out there. Along the way, we follow the standard practice of reaching out to existing customers, prospects, experts in the field to get validation of the problem, our proposed solution, market, pricing etc.

But having met someone (physically or online) and requested feedback, accepting the feedback is a skill that many of us don’t possess. It is an area all of us need some training in. The natural tendency is to immediately react to feedback (specially when it is negative). The result of that is it will block any additional feedback from coming your way.

How does one rein in the urge to react and make the best use of the time with someone who is helping you? Here are some things we learnt as part of numerous sessions.