Bringing a product to the market is difficult. Convincing others to buy the product or use the product is even more. It is critical that the positioning of the product and messaging the value it delivers is done right. The Value Proposition of a product or service has a major impact on the success of the product in the marketplace.
Note: Product here is a proxy to a product or service or a hybrid solution.
It all starts with a problem. A problem that is faced by the creators of the product in personal life or in a business situation. It could be a problem that has long been not solved or a problem created by an event. Then the creators of the product will seek out others to see how prevalent and widespread the problem is. After establishing the need and expectations of the product, the creators embark upon