The Characteristics of a Billion Dollar Consumer Hardware Startup

According to the WSJ, GoPro is the largest consumer hardware IPO in 23 years, though like most entrepreneurs, I don’t remember the Duracell IPO. The last consumer hardware company IPO I remember is Tivo, which was in 1999. Because GoPro is the first sizable consumer hardware IPO in eons and because the startup world has a blossoming hardware segment, I thought it would be interesting to compare and contrast a top consumer hardware startup with the benchmarks of public SaaS companies using GoPro’s S-1.

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